Lucid Hearing vs ReSound

Lucid Hearing is a Texas-based company founded in 2009 that offers affordable over-the-counter hearing aids designed to meet the needs of individuals with mild to moderate hearing loss. Their products are available both online and at hundreds of Sam’s Club locations across the United States, providing convenient access to in-person hearing tests, fittings, and follow-up care. Lucid’s devices include a range of styles, from nearly invisible in-canal options to full-featured behind-the-ear models, many of which offer Bluetooth streaming, rechargeable batteries, and app-based customization through the Lucid Hearing app. The company emphasizes accessibility and ease of use, with transparent pricing starting at under $200 per pair and flexible financing options available. Customers also benefit from free lifetime support, including annual hearing checks and remote or in-person adjustments with licensed hearing specialists. While many users praise the value, convenience, and personalized care, some reviews cite issues with app stability, connectivity, and occasional delays in customer service. Lucid Hearing is not currently accredited by the Better Business Bureau but has responded to most submitted complaints. Their combination of flexible technology, retail convenience, and ongoing care makes them a notable option for users exploring hearing aid solutions outside of traditional clinical settings.

ReSound, founded in 1943 and headquartered in Denmark, is a globally recognized hearing aid manufacturer known for blending audiological expertise with advanced connectivity. As part of the GN Group, they design a wide range of hearing solutions for individuals with mild to profound hearing loss, offering their products exclusively through licensed hearing care professionals. ReSound devices are notable for innovations like M&RIE (Microphone & Receiver-In-Ear), which provides a more natural sound experience, and early adoption of Bluetooth LE Audio and Auracast™, which enhance accessibility in public spaces. Their product lineup spans from premium models like Nexia and OMNIA to more affordable options like ReSound Key, catering to different budgets and hearing needs. Support tools such as the ReSound Smart 3D app and ReSound Assist enable personalized remote care and sound adjustments. Customers benefit from detailed self-help materials, global service access, and modern app integration. While pricing is not listed online, product quality and service customization are often reflected in bundled professional care. ReSound has received industry recognition for innovation, though customers may need to consult directly with a provider to explore specific plans and features.