Lucid Hearing vs Lexie Hearing

Lucid Hearing is a Texas-based company founded in 2009 that offers affordable over-the-counter hearing aids designed to meet the needs of individuals with mild to moderate hearing loss. Their products are available both online and at hundreds of Sam’s Club locations across the United States, providing convenient access to in-person hearing tests, fittings, and follow-up care. Lucid’s devices include a range of styles, from nearly invisible in-canal options to full-featured behind-the-ear models, many of which offer Bluetooth streaming, rechargeable batteries, and app-based customization through the Lucid Hearing app. The company emphasizes accessibility and ease of use, with transparent pricing starting at under $200 per pair and flexible financing options available. Customers also benefit from free lifetime support, including annual hearing checks and remote or in-person adjustments with licensed hearing specialists. While many users praise the value, convenience, and personalized care, some reviews cite issues with app stability, connectivity, and occasional delays in customer service. Lucid Hearing is not currently accredited by the Better Business Bureau but has responded to most submitted complaints. Their combination of flexible technology, retail convenience, and ongoing care makes them a notable option for users exploring hearing aid solutions outside of traditional clinical settings.

Lexie Hearing, founded in 2020 and headquartered in Boston, has quickly become a recognizable name in the over-the-counter (OTC) hearing aid space. Developed by health tech company hearX, Lexie focuses on making hearing care more accessible for adults with mild to moderate hearing loss. Their hearing aids are FDA-cleared, self-fitting, and fully customizable through a companion mobile app that allows users to adjust volume, treble, bass, and environment settings from their smartphone without needing in-person appointments. The company offers three models, including two powered by Bose Ventures, blending advanced acoustic engineering with Lexie’s intuitive software. All devices are sold directly to consumers through major retailers like Best Buy and Walgreens, or online, and come with remote support, environment presets, and flexible power options, including rechargeable and disposable batteries. Lexie stands out with their flexible payment structure, which gives users the choice between a one-time purchase or a monthly subscription. They also offer a 45-day risk-free trial, a one-year warranty, and optional protection plans. While feedback is mixed, praising support and ease of use, but noting occasional app or fit issues, Lexie maintains an A+ BBB rating and continues to grow their reputation as a user-friendly, tech-forward brand. Curious how they compare to traditional options? Read our review.