Lucid Hearing vs Hear.com

Lucid Hearing is a Texas-based company founded in 2009 that offers affordable over-the-counter hearing aids designed to meet the needs of individuals with mild to moderate hearing loss. Their products are available both online and at hundreds of Sam’s Club locations across the United States, providing convenient access to in-person hearing tests, fittings, and follow-up care. Lucid’s devices include a range of styles, from nearly invisible in-canal options to full-featured behind-the-ear models, many of which offer Bluetooth streaming, rechargeable batteries, and app-based customization through the Lucid Hearing app. The company emphasizes accessibility and ease of use, with transparent pricing starting at under $200 per pair and flexible financing options available. Customers also benefit from free lifetime support, including annual hearing checks and remote or in-person adjustments with licensed hearing specialists. While many users praise the value, convenience, and personalized care, some reviews cite issues with app stability, connectivity, and occasional delays in customer service. Lucid Hearing is not currently accredited by the Better Business Bureau but has responded to most submitted complaints. Their combination of flexible technology, retail convenience, and ongoing care makes them a notable option for users exploring hearing aid solutions outside of traditional clinical settings.

Founded in 2012 in Berlin by Dr. Marco Vietor and Paul Crusius under the name Audibene, hear.com expanded to North America in 2015 and now operates from its dual headquarters in Miami and Berlin. As a part of WS Audiology, the company reaches customers in over ten countries and works with more than 2,000 licensed hearing care providers. Their product lineup includes discreet ITE and BTE hearing aids equipped with Bluetooth connectivity, rechargeable batteries, smart sound technology, and moisture-resistant designs rated IP67 or IP68. All models support iOS and Android through a dedicated app, allowing users to adjust settings, switch hearing programs, stream audio, and check battery life directly from their phones. Customer experience is built around convenience and confidence. hear.com offers a 45-day risk-free trial supported by personal coaching through their Hearing Success Program. Users can choose between in-person fittings with local specialists or remote sessions via tele-audiology. Plans are subscription-based, with Mid-Level, Advanced, and Premium models averaging $139, $169, and $199 per month, respectively. These packages include fittings, adjustments, the app, and ongoing support.