Lucid Hearing vs HearBetter

Lucid Hearing is a Texas-based company founded in 2009 that offers affordable over-the-counter hearing aids designed to meet the needs of individuals with mild to moderate hearing loss. Their products are available both online and at hundreds of Sam’s Club locations across the United States, providing convenient access to in-person hearing tests, fittings, and follow-up care. Lucid’s devices include a range of styles, from nearly invisible in-canal options to full-featured behind-the-ear models, many of which offer Bluetooth streaming, rechargeable batteries, and app-based customization through the Lucid Hearing app. The company emphasizes accessibility and ease of use, with transparent pricing starting at under $200 per pair and flexible financing options available. Customers also benefit from free lifetime support, including annual hearing checks and remote or in-person adjustments with licensed hearing specialists. While many users praise the value, convenience, and personalized care, some reviews cite issues with app stability, connectivity, and occasional delays in customer service. Lucid Hearing is not currently accredited by the Better Business Bureau but has responded to most submitted complaints. Their combination of flexible technology, retail convenience, and ongoing care makes them a notable option for users exploring hearing aid solutions outside of traditional clinical settings.

Hear-Better was founded in Texas in 2009 and launched their website in 2010 as an online distributor of hearing aids and related accessories. They don’t manufacture their own devices but instead offer hearing aids from well-known brands like Signia/Siemens, Rexton, and New Sound. Their catalog includes in-the-ear, behind-the-ear, and completely-in-canal models with features like Bluetooth connectivity, rechargeable batteries, noise reduction, and multi-program support—available without a prescription or in-person consultation. Most hearing aids come with a one-year manufacturer’s warranty, and accessories like batteries, tubes, and cleaning tools are sold under their own affordable label. The site also features a “Deal of the Day” section, offering limited-time discounts on select items. While Hear-Better operates entirely online and does not offer fittings or in-person service, their BBB accreditation and streamlined ordering process make them a practical option for cost-conscious buyers.