Embrace Hearing vs Lucid Hearing

Embrace Hearing is a US-based hearing aid provider founded in 2011 and headquartered in New Jersey. They offer a direct-to-consumer service model that focuses on affordability, convenience, and professional-grade care. Embrace sells German-manufactured hearing aids that are custom-programmed by licensed audiologists using either an online hearing test or an uploaded audiogram. Their selection includes receiver-in-canal (RIC), completely-in-canal (CIC), and behind-the-ear (BTE) models with features like rechargeable batteries, Telecoil support, BiCROS compatibility, and Bluetooth streaming. Customers benefit from transparent pricing, remote adjustments, free shipping, and a 45-day home trial. Embrace has earned strong praise for its product quality, user-friendly setup, and overall value. However, some customers have reported issues such as Android streaming limitations, lack of app-based controls, and occasional delays in support responses. The company is not accredited by the Better Business Bureau and currently holds an F rating due to a few unresolved complaints. Embrace Hearing offers a simplified path to hearing care for those seeking clinical-level service without in-office visits.

Lucid Hearing is a Texas-based company founded in 2009 that offers affordable over-the-counter hearing aids designed to meet the needs of individuals with mild to moderate hearing loss. Their products are available both online and at hundreds of Sam’s Club locations across the United States, providing convenient access to in-person hearing tests, fittings, and follow-up care. Lucid’s devices include a range of styles, from nearly invisible in-canal options to full-featured behind-the-ear models, many of which offer Bluetooth streaming, rechargeable batteries, and app-based customization through the Lucid Hearing app. The company emphasizes accessibility and ease of use, with transparent pricing starting at under $200 per pair and flexible financing options available. Customers also benefit from free lifetime support, including annual hearing checks and remote or in-person adjustments with licensed hearing specialists. While many users praise the value, convenience, and personalized care, some reviews cite issues with app stability, connectivity, and occasional delays in customer service. Lucid Hearing is not currently accredited by the Better Business Bureau but has responded to most submitted complaints. Their combination of flexible technology, retail convenience, and ongoing care makes them a notable option for users exploring hearing aid solutions outside of traditional clinical settings.