Hearing Aids
Top Companies in 2025
Costco vs Miracle-Ear
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- Top brands in one place
- Transparent all-in pricing
- Affordable name-brand devices
- No sales pressure
- Broad range of device styles
- Personalized in-person fitting process
- Free lifetime service and cleanings
- Tinnitus management options
- Long wait times
- Devices locked to Costco
- Few in-store audiologists
- Limited remote support
- No online access to pricing or model specifications
- Reports of inconsistent service quality across locations
- Relatively high prices
- Limited clarity on financing and insurance coverage
Costco, founded in 1983 and headquartered in Issaquah, Washington, is a global membership-based retailer known for offering a wide range of high-quality goods and services, including hearing aids. Through their in-store Hearing Aid Centers, Costco provides access to devices from trusted brands like Philips, Jabra Enhance, and Rexton. These centers offer comprehensive services such as hearing evaluations, personalized fittings, and unlimited follow-up care, all included in the price of the device. Customers benefit from competitive pricing, a 180-day return policy, and the ability to choose from multiple brand options in one location. Unlike many traditional providers, Costco’s specialists work on salary rather than commission, ensuring more personalized and pressure-free guidance. While the company does not always employ audiologists and services can vary by location, their nationwide presence and strong customer satisfaction ratings make them a popular option. Costco does not hold a dedicated Better Business Bureau profile for their hearing aid services, but their reputation across consumer forums and review sites suggests a consistent focus on value and accessibility. For those interested in balancing quality and affordability, Costco Hearing Aids may be worth a closer look.
Miracle-Ear has been a trusted name in hearing care since 1948, operating under the global Amplifon umbrella with headquarters in Minneapolis. They run over 1,500 hearing centers across the U.S., offering in-person services that include hearing tests, device fittings, and lifetime aftercare, delivered by licensed Hearing Care Professionals. They provide a wide range of hearing aids in popular styles like RIC, BTE, ITE, IIC, and CIC, many of which include standout features such as AI-powered sound personalization, Bluetooth streaming, long battery life, and water resistance. Their premium models even support extended Bluetooth range and automatic environmental adjustments, offering users a more seamless listening experience. Instead of selling devices online, they rely on face-to-face consultations, allowing their team to customize solutions based on a user’s unique hearing profile. While some buyers appreciate this hands-on approach, others have voiced frustration with their lack of online transparency around pricing and specs. If you're exploring hearing aid options and want a deeper look into what differentiates Miracle-Ear from their technology to their support model, this review breaks down everything you need to know.
- FDA Approved : Yes
- Free Hearing Aid Test : Available
- Free Trial Period : 180 days
- Loss and Damage Protection : Available
- Price : Between $1,399 and $2,499 per pair
- Warranty Duration : 3 years
- Customer Experience : Good
- FDA Approved : Yes
- Free Hearing Aid Test : Online and in-person hearing test available
- Free Trial Period : 30 days
- Loss and Damage Protection : Available, but may vary depending on device
- Price : Estimated $1,000 to $8,000+ per pair
- Warranty Duration : Three-year warranty
- Customer Experience : Fair
- Free lifetime aftercare
- 180-day return policy
- Nationwide service access
- 600-ft extended Bluetooth range
- HydroGuard coating for added durability
- AI-powered real-time sound tuning
- Custom-fit designs for each wearer
- App Control Compatibility
- Bluetooth Connectivity
- Custom Fitting
- Directional Microphones
- Environment Settings
- Feedback Cancellation
- Noise Reduction
- Preset Programs
- Rechargeable Battery
- Streaming Capabilities
- Telecoil Compatibility
- Voice Prompts
- Volume Control
- App Control Compatibility
- Bluetooth Connectivity
- Custom Fitting
- Directional Microphones
- Environment Settings
- Feedback Cancellation
- Noise Reduction
- Preset Programs
- Rechargeable Battery
- Streaming Capabilities
- Telecoil Compatibility
- Voice Prompts
- Volume Control
- Mild Hearing Loss
- Moderate Hearing Loss
- Moderately Severe Hearing Loss
- Profound Hearing Loss
- Severe Hearing Loss
- Mild Hearing Loss
- Moderate Hearing Loss
- Moderately Severe Hearing Loss
- Profound Hearing Loss
- Severe Hearing Loss
- FAQs
- Help Guides
- Live Chat
- Mobile Application
- Phone
- Ticketing System
- FAQs
- Help Guides
- Live Chat
- Mobile Application
- Phone
- Ticketing System
- Cash
- Check
- Financing Options Available
- HSA/FSA Eligible
- Major Credit Cards
- Cash—Undisclosed
- Check—Undisclosed
- Financing Options Available
- HSA/FSA Eligible
- Major Credit Cards
Costco vs. Miracle-Ear
Choosing a hearing aid isn’t just about picking a device—it’s about finding the right mix of comfort, technology, support, and cost. Two well-known providers in the U.S. are Costco and Miracle-Ear. Both offer hearing tests, a variety of hearing aid styles, and follow-up care, but they take very different approaches when it comes to service, pricing, and long-term support.
In this comparison, we’ll look at how Costco and Miracle-Ear stack up across four key areas: service range and customization, audio quality and app integration, support and warranty, and overall pricing.
Service range and customization options
Both Costco and Miracle-Ear offer a wide range of hearing aid types, including behind-the-ear (BTE), receiver-in-canal (RIC), and custom in-the-ear (ITE) styles. Each provides hearing tests, device fittings, cleanings, and follow-up care. They both carry products suitable for mild to profound hearing loss and provide smartphone-compatible accessories and remote programming options. Rechargeable models, Bluetooth-enabled hearing aids, and devices with noise reduction are standard across both.
Where they differ is in sourcing and flexibility. Costco sells several major hearing aid brands, like Jabra, Philips, Rexton, and Lexie, at competitive prices due to bulk purchasing power. These devices are not locked, meaning users can potentially seek service outside Costco if needed. In contrast, Miracle-Ear sells privately labeled hearing aids based on technology from major manufacturers (e.g., Starkey, Signia), but their products are locked to their network. This means only Miracle-Ear providers can adjust or service their devices, limiting third-party support and customization after purchase.
Audio quality and app integration
Both providers offer hearing aids with modern audio processing and app controls. Key features include directional microphones, speech enhancement in noise, and streaming capabilities for both Android and iOS devices. Many models also come with smartphone apps that allow users to adjust volume, switch modes, and access support remotely.
Costco’s Rexton Reach includes multi-voice focus technology and performs well in quiet environments, with lab-tested speech-in-quiet scores around 4.1 out of 5. The Jabra Enhance Pro 30, also available at Costco, features a dedicated AI chip trained on real-world listening environments and supports Auracast, making it suitable for public settings with compatible audio systems. Miracle-Ear’s BLISS and GENIUS models also use AI-driven noise reduction, but the features vary by model and location. While their app is highly rated, it only works with Miracle-Ear devices and doesn’t offer as much publicly documented innovation as Costco’s top-tier options.
Support, warranty and access
Both Costco and Miracle-Ear offer a 3-year warranty and require users to return to their locations for service due to locked programming. Each provider includes free cleanings and adjustments, with dedicated customer support and access to professional staff. While Costco offers remote support for select models, Miracle-Ear focuses more on in-person care. Both also provide follow-up services at no extra cost during the warranty period.
The differences come down to service style and coverage extras. Costco includes loss and damage protection for up to two years with one replacement per year, while Miracle-Ear does not offer adult loss replacement through their standard service. Miracle-Ear stands out with lifetime aftercare, unlimited adjustments, and over 1,500 locations, though access depends on your area. Costco gives a 180-day full refund trial, which Miracle-Ear doesn’t always match.
Pricing
Both companies offer bundled pricing that includes fittings, cleanings, and warranty services. But Costco has a clear edge in affordability. Most of their hearing aids range between $980 and $1,700 per pair, with generous trial periods and warranties included. Accessories and batteries are also competitively priced.
Miracle-Ear devices typically cost more, ranging from $1,500 to over $7,000 per pair, depending on the technology level and customization. Miracle-Ear includes lifetime cleanings and service, but their devices are locked, prices can be higher upfront, and some users may face extra warranty fees, making long-term care more expensive.
Conclusion
Costco and Miracle-Ear both offer modern hearing aids, full support, and a variety of styles for different levels of hearing loss. But the overall value and flexibility differ. Costco stands out for its lower prices, wide selection of name-brand devices, and generous trial and protection policies. It’s a practical choice for those who want more freedom in how and where they manage their hearing care.
Miracle-Ear focuses on long-term service, offering lifetime cleanings and in-person support through a large national network. But their devices can only be serviced at Miracle-Ear locations, and their higher prices and limited trial options may not work for every budget.
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