Ruby2 POS vs Toast

The Ruby2 was a point-of-sale (POS) solution offered by VeriFone for small to medium-sized businesses in various retail industries. It has been discontinued by Verifone but may still be available through third-party resellers. The system offers user-friendly interface, secure payments, reporting and analytics, integration support, and cloud services. The hardware options include countertops, PIN pads, multilane devices, and mobile POS (mPOS). Pricing originally started at $3,400 but may now be available for around $2,100, with detailed pricing discussed with sales representatives.

Toast is a Boston-based software development company specializing in providing POS products and services for the restaurant industry. They cater to around 100,000 restaurants of all sizes in the United States, Canada, Ireland, and the United Kingdom. Their offerings include tools for in-location, takeout, and online point-of-sale, orders, payment processing, bookkeeping, marketing, team management, and integration capabilities. Toast POS is a user-friendly platform that offers solutions to help restaurant owners manage their business better, attract more customers, and keep their employees productive. They are compliant with PCI-DSS as a Level 1 service provider, ensuring the highest payment card security standards. They have an excellent reputation among their peers and have won several awards, including the Hottest Startup at the 2016 NEVY awards. They are also featured on Deloitte's Technology Fast 500 list. Moreover, they have a B rating from the Better Business Bureau (BBB) and are accredited. While their customer service receives mixed reviews from clients, scoring 3.7 out of 5 on Trustpilot, they are generally praised for their software and features.