Heartland vs Toast

Heartland, an all-in-one cloud-based, user-friendly point-of-sale (POS) system that incorporates mobile ordering and customer loyalty programs to help you retain your customers, was founded in 1997 in Oklahoma City, US. Heartland POS systems enclose several features, including order, inventory, and employee management. The system targets various industries and business sizes, from quick service to fine-dining environments. Heartland offers flexible pricing options, allowing businesses to select the plan that suits their requirements. Heartland's system aims to protect the customers' data since it is PCI-compliant and paired with EMV-enabled hardware, tokenization, and end-to-end encryption. Heartland received the Leader award in the Point of Sale (POS) Software Awards 2023, the Gold Medal in the Software Reviews, and the 2023 Data Quadrant Gold Medalist.

Toast is a Boston-based software development company specializing in providing POS products and services for the restaurant industry. They cater to around 100,000 restaurants of all sizes in the United States, Canada, Ireland, and the United Kingdom. Their offerings include tools for in-location, takeout, and online point-of-sale, orders, payment processing, bookkeeping, marketing, team management, and integration capabilities. Toast POS is a user-friendly platform that offers solutions to help restaurant owners manage their business better, attract more customers, and keep their employees productive. They are compliant with PCI-DSS as a Level 1 service provider, ensuring the highest payment card security standards. They have an excellent reputation among their peers and have won several awards, including the Hottest Startup at the 2016 NEVY awards. They are also featured on Deloitte's Technology Fast 500 list. Moreover, they have a B rating from the Better Business Bureau (BBB) and are accredited. While their customer service receives mixed reviews from clients, scoring 3.7 out of 5 on Trustpilot, they are generally praised for their software and features.