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Top Companies in 2024

ADP vs Gusto

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Pros
  • Proprietary mobile app
  • Multi-platform self-service portal
  • Promotions for small businesses
  • Serve all business sizes in many industries
  • Two product demo options available
  • Scalability through multiple levels of products
Pros
  • Nationwide reach
  • Seamless integrations
  • Interactive demo
  • Effortless garnishment management
Cons
  • No free trial for medium and large companies
  • Many features considered add-ons
  • No pricing transparency
  • HR assist tools and guidance as an optional add-on
Cons
  • Not suitable for large businesses
  • Direct deposit exclusion
  • Higher costs compared to competitors
Summary

ADP is a human capital management (HCM) solutions provider, utilizing a cloud-based interface for their services that include payroll as well as management of businesses' HR, talent, time, taxes, and benefits. They were founded in 1949 and are based in Roseland, NJ, and offer businesses of all sizes the ability to streamline their payroll processes. They serve many industries such as restaurants, retail, healthcare, financial services, non-profit, construction, services, and the government/education sector. Their services include direct deposit and mobile payroll solutions that integrate with time and attendance tracking, automatically calculating deductions for taxes and retirement contributions, and providing expert support to ensure business compliance. They have many plans listed on their website depending on business size, four for small businesses and three for middle to large-sized businesses. However, clients must submit for a personalized pricing quote. They have received many industry accolades such being named "Global Payroll Supplier of the Year" in 2022 and were in Fortune World's Most Admired Companies list for the past 17 years. They are BBB-accredited with an A+ rating there but have received many complaints there. They have a 1.3 out of 5 Trustpilot score due to clients having trouble logging in or accessing ADP's services, among other things.

Summary

Founded in 2011 and headquartered in San Francisco, California, Gusto has established itself as a prominent player in the realm of small and midsize business (SMB) payroll and HR solutions. The platform, driven by a cloud-based infrastructure, simplifies essential processes through automated features and a user-friendly interface. Gusto's services extend beyond conventional payroll processing, encompassing tax filing, HR tools, and employee benefits management. The company's commitment to adaptability is evident in its flexible payroll options, including the Gusto debit card and the capability for unlimited bonuses and off-cycle payrolls.

Customer experience is a cornerstone of Gusto's approach, offering an all-in-one HR and payroll solution tailored to meet the diverse needs of SMBs. Users can benefit from self-onboarding features, empowering the workforce with easy access to personal information management and streamlined HR processes. While Gusto prioritizes security with features like data encryption and regular security audits, the platform also emphasizes transparency in its pricing model.

Quick Stats
  • Free Trial : 3 months (smaller businesses only)
  • Pricing Option : Per-employee/ Per-payroll
  • Transparent Pricing : Unavailable
  • Pricing : Undisclosed
  • Trustpilot Score : 1.3 out of 5
  • BBB Rating : A+
Quick Stats
  • Free Trial : Unavailable
  • Pricing Option : Per-employee/ Per-payroll
  • Transparent Pricing : Available
  • Pricing : $40 plus $6 per user
  • Trustpilot Score : 3.1/5
  • BBB Rating : N/R
Selling Points
  • State & federal forms and tax filing
  • Computer, mobile app, phone call support
  • Flexible options & robust reporting
  • Three months of free payroll for small businesses
Selling Points
  • Easy cancellation
  • Gusto Wallet mobile app
  • Added HR benefits
Payroll Features
  • 401K Tracking
  • API/Integration Capabilities
  • Direct Deposit
  • Undisclosed
    FMLA Tracking
  • Generation of Pay Stubs & Reports
  • Mobile App for Employees
  • Multi-Country
  • Multi-State
Payroll Features
  • 401K Tracking
  • API/Integration Capabilities
  • Direct Deposit
  • Undisclosed
    FMLA Tracking
  • Generation of Pay Stubs & Reports
  • Mobile App for Employees
  • Multi-Country
  • Multi-State
Tax Features
  • Compliance With State & Federal Tax Laws
  • Form 1099-Misc
  • Form W-2
  • Form W-3
  • Form W-4
  • Tax Filing
Tax Features
  • Compliance With State & Federal Tax Laws
  • Form 1099-Misc
  • Form W-2
  • Form W-3
  • Form W-4
  • Tax Filing
Training
  • Documentation
  • Undisclosed
    FMLA Training
  • Live Online
  • Videos
Training
  • Documentation
  • Undisclosed
    FMLA Training
  • Live Online
  • Videos
Automation Features
  • Calculate & Pay Employee Salaries
  • Real-Time Reports
  • Time, Attendance & Overtime Tracking
  • Update Real-Time Employee Information
Automation Features
  • Calculate & Pay Employee Salaries
  • Real-Time Reports
  • Time, Attendance & Overtime Tracking
  • Update Real-Time Employee Information
Compatibility
  • Android
  • Cloud-Based
  • iOS
  • Mac
  • Windows
Compatibility
  • Android
  • Cloud-Based
  • iOS
  • Mac
  • Windows
Business Size Supported
  • Large Businesses
  • Medium-Sized Businesses
  • Small Businesses
Business Size Supported
  • Large Businesses
  • Medium-Sized Businesses
  • Small Businesses
Customer Support
  • Blog
  • Demos
  • Undisclosed
    Email
  • FAQs
  • Help Guides
  • Live Chat
  • Mobile App
  • Phone
Customer Support
  • Blog
  • Demos
  • Email
  • FAQs
  • Help Guides
  • Live Chat
  • Mobile App
  • Phone

ADP vs. Gusto 

Renowned names in the payroll software industry, ADP and Gusto, each provide unique features compatible with various business requirements. ADP stands out as a comprehensive provider of HRM solutions, while Gusto specializes in finely tuned HRM platforms. As we navigate through their service offerings, ease of use, security measures, and pricing structures, a nuanced understanding emerges to guide businesses in making an informed decision.

Service offerings

In the comparison between ADP and Gusto, ADP distinguish themselves as a provider of comprehensive HRM solutions, whereas Gusto specializes in HRM platforms.

As for each provider’s payroll software, ADP offers a comprehensive suite of services supporting international payroll, automating tax calculations and deductions, and providing robust reporting and analytics tools. ADP also goes the extra mile by filing and paying taxes on behalf of their customers. 

Conversely, Gusto sets themselves apart by automatically filing payroll taxes, offering benefits and time tracking, providing unlimited payroll processing, efficient garnishment management, and facilitating paperless paychecks. The unique features of each platform cater to different business needs, providing a diverse range of options for users.

Ease of use & integrations 

Regarding ease of use, both platforms, ADP and Gusto, pride themselves on user-friendly interfaces. ADP emphasizes the intuitiveness of their platform, ensuring users can navigate seamlessly. On the other hand, Gusto highlight their unified and integrated platform, aiming for a cohesive user experience.

As for ADP, they have their own digital storefront called ‘ADP Marketplace’ and offer a variety of pre-built configurations that seamlessly integrate into the core HR platform being used. On the other hand, Gusto extends their integration capabilities with time-tracking, expense management, and accounting software through partnerships with various providers such as QuickBooks, Receipt Bank, and others. This diversity ensures users can tailor their experience with additional functionalities according to their specific needs.

Security & compliance 

In prioritizing data security, both ADP and Gusto uphold the highest standards. ADP's several ISO certifications and the issuance of SOC 1 Type 2 and SOC 2 Type 2 reports are proof of their dedication to security. Their proactive strategy includes ongoing threat analysis and testing, educating employees to follow new policies, and incorporating cutting-edge technology into their products. Additionally, ADP implements robust fraud prevention programs.

In the same way, Gusto also places a premium on security by issuing annual SOC 2 Type 2 reports and following HIPAA guidelines that safeguard customers’ health information. Additionally, they implement robust security measures, including internal and third-party penetration testing, robust AES-256 key data encryption, two-step verification on their platform, and constant fraud monitoring. 

Ultimately, both providers go above and beyond to ensure the security and compliance of the data entrusted to their platforms.

Pricing  

ADP offers payroll software for businesses of different sizes, each with its own range of plans. ADP offers four different package levels for small businesses, while medium to large-sized companies can choose from three. However, specific pricing details are not advertised, necessitating contacting them for a customized quote.

Conversely, Gusto streamlines their pricing structure with three distinct plans: Simple, Plus, and Premium. Their Simple plan comes at $40 and $6 per employee monthly, and their Plus plan comes at $80 plus $12 per employee monthly. Their Premium plan is available with exclusive pricing, meaning interested customers must contact Gusto directly for a quote. 

Conclusion

In conclusion, both providers offer competitive benefits that appeal to various businesses. ADP excels with comprehensive offerings, including international support and tax automation, while Gusto stands out with distinctive features like automated tax filing and unlimited payroll processing. Both prioritize ease of use.

Security is a priority for both, with ADP's certifications and Gusto's adherence to HIPAA guidelines and robust testing. In terms of pricing, ADP offers tailored plans for various business sizes, while Gusto simplifies with three distinct plans. The choice between ADP and Gusto harmonizes service offerings, user experience, security, and pricing to fit each business's unique needs.

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