Hearing Aids
Top Companies in 2025
Lucid Hearing vs ZOUNDS
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- Affordable models starting under $200
- Free hearing tests and follow-up care
- Rechargeable and Bluetooth options
- 60–90 day return policy
- Variation of models
- Affordable models
- Remote control included
- Inconsistent Bluetooth and app connectivity
- Occasional customer service delays
- In-person service limited to Sam’s Club
- Not ideal for severe hearing loss
- Unaccredited by the BBB
- Limited center locations
Lucid Hearing is a Texas-based company founded in 2009 that offers affordable over-the-counter hearing aids designed to meet the needs of individuals with mild to moderate hearing loss. Their products are available both online and at hundreds of Sam’s Club locations across the United States, providing convenient access to in-person hearing tests, fittings, and follow-up care. Lucid’s devices include a range of styles, from nearly invisible in-canal options to full-featured behind-the-ear models, many of which offer Bluetooth streaming, rechargeable batteries, and app-based customization through the Lucid Hearing app. The company emphasizes accessibility and ease of use, with transparent pricing starting at under $200 per pair and flexible financing options available. Customers also benefit from free lifetime support, including annual hearing checks and remote or in-person adjustments with licensed hearing specialists. While many users praise the value, convenience, and personalized care, some reviews cite issues with app stability, connectivity, and occasional delays in customer service. Lucid Hearing is not currently accredited by the Better Business Bureau but has responded to most submitted complaints. Their combination of flexible technology, retail convenience, and ongoing care makes them a notable option for users exploring hearing aid solutions outside of traditional clinical settings.
Zounds Hearing was founded in Chandler, Arizona, by Sam Thomasson. Backed by Acoustic Technologies Inc., Zounds developed its own semiconductor chips and low-power algorithms to deliver high-quality sound while keeping devices affordable. Their hearing aids were built for people with mild to severe hearing loss and came with features like intuitive noise cancellation, feedback suppression, and customizable listening modes. Each device included a 30-day free trial and a three-year protection plan. Customers could test a model at home and return it for a full refund if it didn’t meet their needs. Pricing for most models ranged from $499 to $999 per aid, with premium models like the Vizara priced at $1,499. Financing options were also available. Zounds maintained a hands-on customer experience, offering free hearing tests at their centers and personalized consultations to match users with the right device. Though the company is no longer in business, they were known for delivering strong value, comfort, and clarity to users across various lifestyles.
- FDA Approved : Yes
- Free Hearing Aid Test : Available
- Free Trial Period : 60–90 days
- Loss and Damage Protection : Available
- Price : Starting from $199.99
- Warranty Duration : 1-year
- Customer Experience : Good
- FDA Approved : Yes
- Free Hearing Aid Test : Unvailable
- Free Trial Period : Available
- Price : Starting at $499
- Nationwide access via Sam’s Club
- Free lifetime support included
- Lucid® tech with adaptive sound optimization
- Variation of models
- Affordable models
- Remote control included
- App Control Compatibility
- Bluetooth Connectivity
- Custom Fitting
- Directional Microphones
- Environment Settings
- Feedback Cancellation
- Noise Reduction
- Preset Programs
- Rechargeable Battery
- Streaming Capabilities
- Telecoil Compatibility
- Voice Prompts
- Volume Control
- App Control Compatibility—Undisclosed
- Bluetooth Connectivity
- Custom Fitting—Undisclosed
- Directional Microphones—Undisclosed
- Environment Settings—Undisclosed
- Feedback Cancellation—Undisclosed
- Noise Reduction
- Preset Programs—Undisclosed
- Rechargeable Battery
- Streaming Capabilities—Undisclosed
- Telecoil Compatibility—Undisclosed
- Voice Prompts—Undisclosed
- Volume Control—Undisclosed
- Mild Hearing Loss
- Moderate Hearing Loss
- Moderately Severe Hearing Loss
- Profound Hearing Loss
- Severe Hearing Loss
- Mild Hearing Loss
- Moderate Hearing Loss
- Moderately Severe Hearing Loss—Undisclosed
- Profound Hearing Loss
- Severe Hearing Loss
- FAQs
- Help Guides
- Live Chat
- Mobile Application
- Phone
- Ticketing System
- FAQs—Undisclosed
- Help Guides—Undisclosed
- Live Chat—Undisclosed
- Mobile Application—Undisclosed
- Phone
- Ticketing System—Undisclosed
- Cash
- Check
- Financing Options Available
- HSA/FSA Eligible
- Major Credit Cards
- Cash—Undisclosed
- Check—Undisclosed
- Financing Options Available
- HSA/FSA Eligible—Undisclosed
- Major Credit Cards—Undisclosed
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