Lucid Hearing vs LIZN

Lucid Hearing is a Texas-based company founded in 2009 that offers affordable over-the-counter hearing aids designed to meet the needs of individuals with mild to moderate hearing loss. Their products are available both online and at hundreds of Sam’s Club locations across the United States, providing convenient access to in-person hearing tests, fittings, and follow-up care. Lucid’s devices include a range of styles, from nearly invisible in-canal options to full-featured behind-the-ear models, many of which offer Bluetooth streaming, rechargeable batteries, and app-based customization through the Lucid Hearing app. The company emphasizes accessibility and ease of use, with transparent pricing starting at under $200 per pair and flexible financing options available. Customers also benefit from free lifetime support, including annual hearing checks and remote or in-person adjustments with licensed hearing specialists. While many users praise the value, convenience, and personalized care, some reviews cite issues with app stability, connectivity, and occasional delays in customer service. Lucid Hearing is not currently accredited by the Better Business Bureau but has responded to most submitted complaints. Their combination of flexible technology, retail convenience, and ongoing care makes them a notable option for users exploring hearing aid solutions outside of traditional clinical settings.

Founded in 2015 and based in Denmark, LIZN is a hearing technology company focused on improving face-to-face communication for people with mild to moderate hearing difficulties. Their goal is to offer a simpler, more affordable alternative to traditional hearing aids, especially in noisy environments like cafés, meetings, or public transit. The Hearpieces stand out for their discreet design, directional microphones, and app-based control, offering users a way to improve speech clarity without bulky hardware or medical appointments. At $199, the product is priced lower than most hearing aids and is available with financing plans. LIZN sells directly online and provides support through a web contact form and social channels. While limited in product range, LIZN positions themselves as a modern, accessible option for those who want light hearing support without the complexity of traditional devices.