eHarmony
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- Convenience and accessibility
- Large base of relationship-focused members
- Offers video date functionality for safe virtual meetings
- Inclusive of various demographics
- Robust profiles and guided communication tools
- Transparent pricing
- Free membership is extremely limited
- Requires a long-term subscription
- Premium pricing is high
- Matches are restricted to what the algorithm suggests
- Some users report fake or inactive profiles and scam attempts despite verification measures
- Past complaints about cancellation hassles and lack of refunds for unsatisfied users
Founded in 2000 and headquartered in Los Angeles, California, eHarmony has become one of the most recognized platforms for long-term online matchmaking. The company is best known for its Compatibility Matching System®, a proprietary algorithm built on psychological research that evaluates users across dozens of traits to suggest deeply compatible matches. Unlike traditional dating apps, eHarmony doesn’t use swipe-based discovery—instead, it offers a structured, data-driven approach that prioritizes emotional compatibility and long-term potential. Users begin with a detailed personality assessment and receive curated match suggestions along with compatibility scores and guided conversation tools. While the platform no longer offers multiple plans, its all-inclusive Premier Plus membership unlocks a wide range of features including video chat, identity protection, and access to FICO scores. eHarmony operates in most U.S. states and several international markets, and it maintains strong brand recognition for its focus on serious relationships. With millions of users and over two decades of experience, eHarmony continues to evolve while staying true to its mission of helping people find lasting love.
- User Base Size : 10 million active members (750,000+ paying)
- Global Reach : US, Canada, UK, Australia
- Match Guarantee : None (no guarantee of success or refunds)
- Free Tier : Includes profile creation, compatibility quiz, browsing matches (with blurred photos), sending likes/smiles
- Pricing : Starts at ~$25/month (with 24-month plan) or ~$49/month for 6-month plan
- Target Age Range : 18+ (majority of users in their 30s to 50s)
- BBB Rating : A
- Customer Experience : Fair
- Proven compatibility algorithm
- Innovative communication prompts
- Enhanced privacy controls
- Integrated verification systems
- Comprehensive user insights
- Advanced search filters (e.g., religion, education, lifestyle)
- AI-driven suggestions
- Location-based matching
- Personality quiz or compatibility test
- Swipe-based discovery
- Travel/relocation mode
- Video or audio profiles
- Icebreaker prompts or questions
- In-app video calls
- In-app voice calls
- Read receipts
- See who liked your profile
- Smart notifications (e.g., new message alerts, conversation nudges)
- Unlimited messaging (free or paid)
- Virtual gifts
- Auto-renewal toggle available
- Free tier is ad-supported—Undisclosed
- Pay-per-use credits or coins
- Premium-only read receipts
- Profile boosts / Super Likes
- Promotional discounts available
- Refunds for technical issues—Undisclosed
- Subscription-based tiers
- Account deletion or pause feature
- Apple/Google single sign-on
- Multi-language support
- Social media profile linking (e.g., Instagram, Spotify)
- Android mobile app
- Desktop browser / web version
- iOS mobile app
- Block/report user functions
- Government ID verification
- Incognito/private browsing mode
- LGBTQ+ inclusive safety features—Undisclosed
- Military verification badge
- Photo verification—Undisclosed
- Senior-specific interface (50+)
- Third-party background checks
- Apple Pay—Undisclosed
- Bank Transfers
- Cryptocurrency
- Google Pay—Undisclosed
- Major Credit Cards
- PayPal
- Renewal Reminders