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Eharmony

eHarmony

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Pros
  • Convenience and accessibility
  • Large base of relationship-focused members
  • Offers video date functionality for safe virtual meetings
  • Inclusive of various demographics
  • Robust profiles and guided communication tools
  • Transparent pricing
Cons
  • Free membership is extremely limited
  • Requires a long-term subscription
  • Premium pricing is high
  • Matches are restricted to what the algorithm suggests
  • Some users report fake or inactive profiles and scam attempts despite verification measures
  • Past complaints about cancellation hassles and lack of refunds for unsatisfied users
Summary

Founded in 2000 and headquartered in Los Angeles, California, eHarmony has become one of the most recognized platforms for long-term online matchmaking. The company is best known for its Compatibility Matching System®, a proprietary algorithm built on psychological research that evaluates users across dozens of traits to suggest deeply compatible matches. Unlike traditional dating apps, eHarmony doesn’t use swipe-based discovery—instead, it offers a structured, data-driven approach that prioritizes emotional compatibility and long-term potential. Users begin with a detailed personality assessment and receive curated match suggestions along with compatibility scores and guided conversation tools. While the platform no longer offers multiple plans, its all-inclusive Premier Plus membership unlocks a wide range of features including video chat, identity protection, and access to FICO scores. eHarmony operates in most U.S. states and several international markets, and it maintains strong brand recognition for its focus on serious relationships. With millions of users and over two decades of experience, eHarmony continues to evolve while staying true to its mission of helping people find lasting love.

Quick Stats
  • User Base Size : 10 million active members (750,000+ paying)
  • Global Reach : US, Canada, UK, Australia
  • Match Guarantee : None (no guarantee of success or refunds)
  • Free Tier : Includes profile creation, compatibility quiz, browsing matches (with blurred photos), sending likes/smiles
  • Pricing : Starts at ~$25/month (with 24-month plan) or ~$49/month for 6-month plan
  • Target Age Range : 18+ (majority of users in their 30s to 50s)
  • BBB Rating : A
  • Customer Experience : Fair
Selling Points
  • Proven compatibility algorithm
  • Innovative communication prompts
  • Enhanced privacy controls
  • Integrated verification systems
  • Comprehensive user insights
Core Discovery & Matching Features
  • Advanced search filters (e.g., religion, education, lifestyle)
  • AI-driven suggestions
  • Location-based matching
  • Personality quiz or compatibility test
  • Swipe-based discovery
  • Travel/relocation mode
  • Video or audio profiles
Monetization & Billing
  • Auto-renewal toggle available
  • Undisclosed
    Free tier is ad-supported
  • Pay-per-use credits or coins
  • Premium-only read receipts
  • Profile boosts / Super Likes
  • Promotional discounts available
  • Undisclosed
    Refunds for technical issues
  • Subscription-based tiers
Device Compatibility
  • Android mobile app
  • Desktop browser / web version
  • iOS mobile app
Verification & Safety Features
  • Block/report user functions
  • Government ID verification
  • Incognito/private browsing mode
  • Undisclosed
    LGBTQ+ inclusive safety features
  • Military verification badge
  • Undisclosed
    Photo verification
  • Senior-specific interface (50+)
  • Third-party background checks
Payment & Billing
  • Undisclosed
    Apple Pay
  • Bank Transfers
  • Cryptocurrency
  • Undisclosed
    Google Pay
  • Major Credit Cards
  • PayPal
  • Renewal Reminders
FAQs
Is eHarmony worth it for serious relationships?
Can you use eHarmony for free, or do you have to pay?
Can I subscribe to eHarmony for just one month?
Why is eHarmony more expensive than other dating apps?