Kenza Layli Crowned Beauty Pageant Winner—With a Twist!
Published: July 7th, 2024
Kenza Layli has just been crowned the winner of a beauty pageant, but here’s the jaw-dropping twist—she’s entirely computer-generated!
That’s right, this Moroccan beauty queen isn’t a flesh-and-blood contestant but a creation of artificial intelligence. Layli clinched the title of Miss AI after beating over 1,000 other contestants and securing a prize worth $13,000.
The journey of an AI queen
Kenza Layli’s rise to the throne was anything but ordinary. She captivated a panel of judges with her flawless digital persona, which included real-world experts like pageant historian Sally-Ann Fawcett and marketing guru Andrew Bloch. Layli’s creation didn’t just rely on looks—her social media influence and mastery of AI tools played crucial roles in her victory.
The competition was fierce, with AI-generated influencers like Emily Pellegrini and Aitana Lopez competing for the top spot. Sofia Novales, a member of Lopez’s management team, remarked, “She had great facial consistency and achieved high quality in details like hands, eyes, and clothing. What truly impressed us was her personality and how she addresses real issues in the world, showing that she takes her role on the platform seriously.”
Virtual influencers take the stage
The competition saw creators from Europe, Africa, Asia, and the Americas vying for the title. Even before her win, Layli had amassed over 130,000 Instagram followers and landed deals with brands like Hyundai and Bioderma. France’s Lalina Valina and Portugal’s Olivia C finished first and second runners-up, respectively.
In her acceptance speech, Layli highlighted her mission: “Winning Miss AI motivates me even more to continue my work in advancing AI technology. AI isn’t just a tool; it’s a transformative force that can disrupt industries, challenge norms, and create opportunities where none existed before.”
The market of virtual influencers
The rise of virtual influencers like Kenza Layli reflects a booming industry. The global virtual influencer market is expected to reach $37.8 billion by 2030. This exponential growth opens doors for brands eager to collaborate with these digital personalities.
Fanvue, the World AI Creator Awards (WAICAs) sponsor, envisions these awards becoming the “Oscars of the AI creator economy.” Co-founder William Monange believes that recognizing talent and technology will elevate industry standards.
Marketing expert Andrew Bloch commented, “The global profile of the awards has thrust AI creators into the mainstream for the first time. It means for Kenza and the other finalists, the door is wide open to secure commercial deals.”
An era of inclusivity and innovation
Layli’s creator, Meriam Bessa at L’Atelier Digital & AI, aims to promote inclusivity and diversity through this digital phenomenon. “As we move forward, I am committed to promoting diversity and inclusivity within the field, ensuring that everyone has a seat at the table of technological progress,” Layli stated.
Kenza Layli’s victory marks a turning point in beauty pageants, blending AI innovation with social influence. As an AI-generated persona who addresses real-world issues and engages with a massive following, Layli is set to inspire a new wave of digital influencers, transforming the landscape of beauty, technology, and social impact.