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Justin Bieber’s Cadillac From “Peaches” Up for Auction
Justin Bieber’s black 1968 Cadillac Coupe DeVille, the standout car from his hit “Peaches” music video, is officially going under the hammer. The auction begins November 29 and runs through early December, giving fans and collectors a chance to own a rare piece of modern pop culture tied to one of Bieber’s defining songs.
The DeVille plays a major role throughout the “Peaches” video, which has earned more than 800 million views on YouTube. Bieber drives it through neon-lit city streets, lounges in the back with Daniel Caesar and Giveon, and performs parts of the song on and around the vehicle. Its black exterior and bright red interior helped shape the visual identity of the video, turning the car into a recognizable symbol of the single’s success.
The vehicle is listed through Gotta Have Rock & Roll with a minimum bid of 110,000 dollars. Auction estimates suggest it could reach between $120,000 and $150,000 by the time the listing closes in early December. That is well above the price of a typical 1968 DeVille. Still, the premium reflects its screen presence, its celebrity connection, and the ongoing popularity of Justice and its chart-topping singles.
What sets this auction apart is that the Cadillac is more than just memorabilia. It’s a functioning, well-maintained classic car. The DeVille shows around 30,000 miles, which is relatively low for a vehicle of this age. It also received a fresh coat of paint and remains in running condition. That widens its appeal beyond music fans to vintage-car collectors who want something they can both display and drive.
The listing also highlights that proceeds will support breast cancer awareness efforts. While Bieber himself is not the seller, the charitable cause adds another dimension for bidders and reinforces a theme that has followed him in recent years: a more open acknowledgment of health-related issues, from his Ramsay Hunt syndrome diagnosis to his scaled-back touring schedule.
Bieber’s long-standing connection to standout cars adds extra context to the sale. Over the years, his garage has included Lamborghinis, a Bugatti, and a widely discussed custom Cadillac CTS-V known as the “Batmobile,” built by West Coast Customs. Compared to those bold, heavily modified vehicles, the 1968 DeVille stands out for its retro style and classic lines. Its simplicity and authenticity give it a broader appeal, especially among traditional collectors.
The conversation online has already picked up around the price. Some fans point out that the six-figure starting bid puts the car out of reach for many who helped make “Peaches” a global hit. Others believe the number is expected for a vehicle with documented screen time linked to one of the world’s most recognizable artists. In the celebrity-memorabilia market, cars tied to music videos often end up as top-value items.
As the auction opens, reactions remain mixed. Some people see the idea of paying six figures for a music-video car as a bit silly, especially when the model itself isn’t rare. Others view it as a routine case of celebrity memorabilia attracting a premium. The final bid will simply show where buyers land on that divide and how much real demand there is for items tied to recent pop-culture moments. For more industry updates, visit our automotive news section.