Jaguar's Type 00 Crashes Paris Fashion Week—Because Why Not?
Published: March 12th, 2025.
If you thought the Jaguar Type 00 had faded into concept car obscurity, think again. This rolling enigma—the most talked-about concept of 2024—is back; this time, it’s driving through Paris Fashion Week.
Jaguar, a brand deeply committed to redefining its identity, is not adhering to the traditional auto show format. Instead, it’s parking its radical all-electric concept among luxury fashion houses and A-list celebrities, boldly stating who it wants behind the wheel. And in case that wasn’t enough, they had Barry Keoghan step out of it.
The Type 00 made its latest public debut in French Ultramarine, a striking new shade far more refined than its previous Miami Pink or London Blue appearances. It still carries the sharp, minimalist aesthetic that made it such a love-it-or-hate-it conversation starter. Matte-finished and almost light-absorbing, the new paint job emphasizes the Type 00’s eerily smooth, detail-light design, where even the trunk operates with an unconventional sliding panel.
And then there are the doors. The butterfly-style openings dramatically lifted to reveal Keoghan stepping out, effortlessly making the whole thing feel less like a concept car showcase and more like a high-fashion campaign.
At this point, it’s clear that Jaguar is pushing the Type 00 as more than just a car—a status symbol, a statement piece, a curated object for the ultra-elite. And that leads us to the real question: Is this all just spectacle, or is Jaguar actually onto something?
Beyond the theatrics, Jaguar has been dropping new details about what comes next. The Type 00 may be stealing the limelight, but it’s merely a preview of the brand’s first production electric GT, set to launch in late 2025.
Jaguar’s Managing Director, Rawdon Glover, recently confirmed that the upcoming four-door GT will retain much of the Type 00’s radical styling while drivable in the real world. Spy shots suggest a long hood, sleek roofline, and wide stance—all the makings of an EV aiming for performance and prestige rather than mass-market appeal.
Performance-wise, Jaguar isn’t holding back. The GT is targeting:
- Up to 430 miles of range
- 956 horsepower in its most extreme form
- A chassis designed to be driven at high speeds without losing its cool
Glover tested a prototype at 160 mph and called it the most fun since taking over the company. Since Jaguar is going all-in on electric, there’s no backup plan involving gas engines—this car must be good.
What’s becoming crystal clear is that Jaguar isn’t chasing volume sales anymore. The Type 00 and its future production sibling aren’t meant to be your next commuter car. This is about exclusivity. The goal is to cement Jaguar as a true luxury brand, targeting a price tag north of $130,000.
By showcasing the Type 00 at fashion and art events rather than traditional auto shows, Jaguar is signaling that this isn’t about horsepower figures or lap times—it’s about identity. The brand wants its cars to be objects of desire, not just vehicles.
Whether this strategy pays off remains to be seen, but one thing is certain: Jaguar wants to be talked about—and for now, it’s working.