How All’s Fair 0% Reviews Turned It Into a Streaming Hit

Series Premise & Cast

The plot follows Kim Kardashian’s character, Allura Grant, a tough divorce lawyer who teams up with rivals Liberty Ronson (Watts) and Emerald Greene (Nash-Betts) to start a new law firm. Teyana Taylor plays an ambitious trainee lawyer, while Sarah Paulson appears as a scheming rival attorney, and Glenn Close portrays a seasoned veteran partner at the firm. In press materials, Hulu describes All’s Fair as a “fierce, brilliant and emotionally complicated” drama about love and money in a high-stakes legal world. Executive producers include Kardashian herself, along with Ryan Murphy, Sarah Paulson, Glenn Close, and Niecy Nash-Betts. (Kardashian has long been interested in law – she even studied for the California bar exam – and Allura’s character is said to be inspired by Kardashian’s own former divorce attorney.)

Critical Reception: A Nearly Unanimous Thumbs-Down

Reviews of All’s Fair have been overwhelmingly negative. Major critics panned the show’s pilot and first episodes. Variety called it a “clumsy, condescending” drama unworthy of its feminist ambitions, and The Guardian gave the first three episodes 0 stars, deeming the writing “fascinatingly, incomprehensibly, existentially terrible.” The Telegraph even labeled the series a “crime against television.” The early critic score on Rotten Tomatoes famously sat at 0% for the first batch of reviews; a rare nadir that only reinforced the negative buzz. (That figure has since risen slightly as more critics weighed in, but the show still holds a dismal 6% “Tomatometer” score.) In short, most reviews criticize the show’s thin characters and overwrought dialogue, leaving viewers more shaken than entertained.

Are the 0% Reviews a PR Stunt in Disguise?

Despite the critical onslaught, All’s Fair has nonetheless become a hot topic online. Social media users have seized on the 0% Rotten Tomatoes news, joking that the show’s lawyers must have been using ChatGPT to write their lines. The negative press has created a curious buzz: people are talking about the show more now than if it had quietly launched to mediocre reviews. In fact, after release, All’s Fair shot to the top of Hulu’s streaming charts worldwide. Tracking site FlixPatrol reported that it was the #1 TV show on Hulu and Disney+ globally as of November 5, 2025. Adding to the intrigue, Rotten Tomatoes’ audience score — known as the Popcorn Meter — has climbed to 65%, indicating that many viewers are actually enjoying the show despite its critical pummeling. This suggests that viewers are tuning in out of sheer curiosity (or even masochism) to see if the series is truly as bad as critics say.

The question has even been raised in casual conversation: Is the “0%” controversy inadvertently serving as reverse marketing? Some fans wonder if the producers might be counting on the curiosity factor: that by publicizing just how poorly the show is received, more people will watch it just to judge it for themselves. There’s no evidence of any deliberate scheme by the marketing team, but the effect has undoubtedly been to draw eyeballs. For better or worse, All’s Fair is getting attention it probably wouldn’t have with a modest critic score.

What’s Next for All’s Fair?

All’s Fair launched with glitz and glamour – but the glow dimmed quickly under harsh reviews. Questions remain whether the show can turn around the narrative with its later episodes. The show’s creators have urged viewers to keep an open mind, and Kim Kardashian has defended her role as “inspirational.” However, the series is more famous for its ignominious ratings than for its plot twists. For now, it shows that even with a stacked cast and a major platform behind it, success isn’t guaranteed. And sometimes, the harshest reviews can ultimately prove to be the best publicity.

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