GTA 6’s $100 Price Tag Could Be a Problem
Published On: March 11, 2025
The hype around Grand Theft Auto VI (GTA 6) is growing, but so is the debate over its potential price. Rumors suggest Rockstar’s next big title might launch at $100, which would set a new standard for game pricing. While the industry has slowly moved from $60 to $70 for major releases, this jump has sparked discussions among gamers about whether it’s justified.
A Swiss retailer, Brack, recently listed the game for preorder at 99 Swiss Francs—roughly $113 USD—fueling speculation that higher prices are inevitable. Some fans believe the cost reflects the scale of the game, while others feel it’s a sign that gaming is becoming less affordable. Discussions online have been filled with mixed reactions, with some players saying they’ll pay whatever Rockstar charges and others refusing to buy it at launch if the price is too high.
What this could mean for the gaming industry
If GTA 6 launches at $100, it could influence the entire gaming industry. AAA game prices have already increased in recent years, and if Rockstar successfully sells their next big title at a higher price, other publishers might feel encouraged to do the same. Some Reddit threads argue that rising development costs justify the increase, while others worry that it will open the door for even more expensive games without necessarily improving quality.
Rockstar hasn’t officially confirmed the price yet, and given their reputation for delivering massive, highly polished games, some players think the cost might be fair. However, with in-game microtransactions already bringing in billions, others believe there’s no need for a higher base price. Regardless of how much it ends up costing, GTA 6 is one of the most highly anticipated games in history, and whether people buy it at launch or wait for a discount, it’s expected to be a massive success.