Ford Bronco Meets Fashion in New alice + olivia Collab
The Ford Bronco isn’t exactly known for its fashion sense. It’s loud, boxy, trail-hungry—and proudly so. But a new collaboration with womenswear brand alice + olivia by Stacey Bendet is reimagining what adventure looks like. The result? Two concept vehicles that still climb rocks and cross rivers—but now they do it in floral prints, gold hardware, and denim-inspired interiors.
Yes, really.
Ford and alice + olivia have partnered to create the Bronco Storm Floral and Bronco Denim Chevron editions—concept vehicles that merge rugged off-road capability with fashion-forward design. It’s an unusual pairing on the surface, but digging deeper makes sense: both brands champion individuality, freedom, and self-expression. They just happen to speak to very different audiences, until now.
This collaboration is partly a novelty and a calculated statement for Ford. About 70% of Bronco buyers are reported to be men. However, women are increasingly stepping into the off-road space, and Ford wants the Bronco to feel just as much at home on a beach with the roof off as it does climbing a dusty canyon wall. The designs, created by Ford Brand Design in collaboration with Bendet’s team, push hard against the default assumptions of who the Bronco is for.
The Storm Floral Edition is wrapped in a bold, all-over floral print inspired by alice + olivia’s seasonal “storm floral” pattern. It turns the Bronco into a literal rolling garden. Inside, light wood dashboard paneling and gold-painted knobs replace standard finishes, subtle nods to luxury that feel more Hamptons than high desert. It’s still trail-ready, but it looks just as good parked by a beach as on a fire road.
Meanwhile, the Denim Chevron Edition leans into retro flair, featuring a blue chevron wrap that’s part Free Wheeling nostalgia, part modern bohemian. The seats use a marine-grade vinyl that mimics denim, paired with camel leather and more gold. These vehicles don’t shy away from glamour but don’t lose their edge.
It’s easy to write this off as a marketing stunt (and, sure, it partly is). But it’s also a reminder that car design has long favored a particular aesthetic, historically leaning toward masculinity and utility-first. Collaborations like this ask, “What if capability didn’t always have to look tough? What if off-road vehicles could be joyful, expressive, or aesthetically beautiful?”
For fashion lovers, it’s a gateway into the car world that doesn’t require sacrificing personal style. For car lovers, it’s proof that performance doesn’t have to be colorless. For anyone tired of one-size-fits-all design, it’s a look into what personalization can mean when both ends of the style spectrum are invited in.
These Broncos are more than wrapped concepts—they’re competent Sasquatch-package builds with legit off-road performance. All the fun, flash, and gold trim doesn’t come at the cost of functionality. Ford seems most excited to tell that part of the story: rugged and refined aren’t opposites.
It also discusses how automakers collaborate across industries to build cultural relevance. Like sneaker drops and streetwear collabs have transformed fashion, partnerships like this could reshape how cars are marketed, who they're built for, and how people connect with them.
Because at the end of the day, vehicles are expressions of identity. Sometimes, that identity wears combat boots. Other times, it wears a $795 pair of fashion jeans.
Either way, it still wants to hit the trail.