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Ferrari's First Electric Car Sells for Record $40 Million at Auction
Ferrari's first and, for now, only all-electric production car has made history before reaching its owner. Officially unveiled in Rome, Italy, on May 25, 2026, the Ferrari Luce is currently the only fully electric model in the company's lineup. A one-of-a-kind version known as "Chassis 0" sold for an astonishing $40 million during RM Sotheby's charity auction at Monterey Car Week in California, setting a new record as the most expensive new car ever sold at auction. The sale price was nearly 40 times higher than its pre-sale estimate of $1.1 million, highlighting the collector appeal of Ferrari's first step into the electric era.
The vehicle is the very first production example of the Luce. Rather than entering private ownership through Ferrari's traditional sales process, the company partnered with RM Sotheby's to auction the historic car, with all proceeds benefiting the Ferrari Foundation, which supports education initiatives around the world.
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A Milestone for Ferrari’s Electric Future
The Luce represents one of the biggest changes in Ferrari's nearly 80-year history. Best known for its high-revving V8 and V12 engines, the Italian manufacturer has spent years preparing for an electric future while insisting that performance and driving emotion would remain central to the brand.
The production Luce starts at around €550,000 (roughly $640,000), making the auction result more than 60 times the vehicle's retail price. The record-breaking example, however, is no ordinary production car. "Chassis 0" was specially customized by Ferrari's Tailor Made division and serves as the symbolic beginning of the company's electric lineup.
Breaking the Auction Record
The $40 million hammer price surpassed the previous record for the most expensive new car sold at auction, a mark also held by Ferrari after a customized Daytona SP3 raised $26 million in 2025 for charity. The latest sale demonstrates that collectors continue to place enormous value on historically significant first-production vehicles, especially when they mark a turning point for an iconic manufacturer.
Industry analysts also view the sale as a sign that demand for Ferrari's first electric model remains strong despite early criticism surrounding its unconventional styling. Reports indicate Ferrari has already reached its planned 2026 production allocation for the Luce, with interest coming from buyers in several key markets, including China.
While the record price is unlikely to influence the cost of standard Luce models, it gives Ferrari an early public relations victory as the company enters the competitive luxury EV market. The charity auction generated global attention while reinforcing Ferrari's strategy of combining exclusivity, limited production, and bespoke craftsmanship with new electric technology.
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