Amazon’s AI Ad Invasion Is About to Begin
Published On: June 12, 2025
Amazon is expanding its push into generative AI with a new feature that lets sellers create video ads in minutes, without picking up a camera. The tool, known as the Amazon Ads Video Generator, is now fully rolled out in the U.S. after months in beta. And it’s about to change how you see products on the platform.
But not everyone is buying it.
Sellers can now use Amazon’s free tool to make up to six different short video ads for a product, complete with background music, text overlays, and AI-generated scenes. The ads are capped at 21 seconds and can even show products in motion. The tool also lets sellers upload existing footage, such as tutorial videos, to generate bite-sized, ad-ready versions.
Amazon says the goal is to make video advertising more accessible for small businesses that can’t afford a full production crew. What once took days and hundreds of dollars can now be done in under five minutes.
For sellers, the tool is a clear win. Video ads are proven to increase conversions, especially for items where seeing the product in use makes a difference. AI-generated clips can give sellers a leg up in a crowded marketplace without the hassle or expense of traditional video production.
Amazon’s site is already cluttered with sponsored product listings, dropshipped items, and questionable reviews. Now, AI-generated video ads are adding another layer of uncertainty. Are you seeing a genuine product demo, or a simulation designed to mask low-quality goods?
Trust issues
The concern isn’t just that the ads are fake—it’s what they might be hiding.
Generative AI is known for producing overly idealized content. If a tool can create a glossy ad in seconds, it can just as easily cover up real-world flaws. What was meant to “level the playing field” might end up helping sellers push low-quality products for higher prices.
Some users on online forums said they’d rather see shaky, real footage than what they called “AI slop.” Others raised concerns about what this shift says about Amazon’s priorities.
Reading AI-generated text is one thing. Watching a polished video that looks real but isn’t feels different. The line between marketing and manipulation is getting thinner—and some shoppers say it’s already been crossed.
What’s next?
Amazon hasn’t said whether these videos will be labeled as AI-generated. There’s also no current plan to let users filter them out. As a result, shoppers may find it harder to spot what’s real and what’s not.
In the short term, sellers will likely benefit from the tool’s ability to boost product visibility and polish. But in the long term, Amazon risks losing user trust—something they’ve already been struggling to hold onto.