Amazon Black Friday 2025: Best Deals by Category

Deal Categories to Watch

Amazon devices

The headline promise is “up to 50% off” on select devices. Items called out include Echo Dot Max, Fire TV Stick 4K Select, Fire TV 4-Series, Blink Mini and Blink Outdoor 2K+, Echo Show 11, Fire HD 8 and Fire HD 10 tablets, Kindle Paperwhite, Kindle Scribe Essentials Bundle, and Ring Indoor Cam. Historically, Blink cameras and Fire HD tablets get the deepest cuts, while Kindles often see bundles rather than the absolute lowest single-unit prices.

Electronics and home theater

Expect up to 50% off select JBL and Canon products, up to 45% off Bose and PC hardware from Acer and Asus, and up to 40% off LG, TCL, and Hisense home entertainment. Samsung and Google hardware are slated for up to 35% off. In past years, Amazon’s standout values have clustered around mid-range 4K TVs, gaming monitors, and popular noise canceling headphones.

Home, kitchen, and appliances

Shark is teased for up to 55% off, with BISSELL and iRobot at up to 40%, plus Dyson floor care and Ashley furniture at up to 35%. In the kitchen aisle, look for up to 50% off Ninja, up to 40% off on brands like Bentgo, Vitamix, Staub, and Nespresso, and up to 35% off on Keurig and De’Longhi coffee machines. Premium names like Breville and Our Place are also on the board with more modest cuts.

Beauty and fashion

Premium beauty and fragrance from Lancôme, Armani Beauty, and Maison Margiela are slated for up to 50% off, while skincare and makeup from Kiehl’s, ELEMIS, Sol de Janeiro, NYX, Milk, and Tarte see up to 30%. In fashion, look for up to 50% off NAADAM, GAP, Levi’s, and select designer labels, and up to 40% off on Theory, AllSaints, New Balance, Carhartt, and more.

Toys and seasonal

Amazon highlights up to 40% off MAGNA-TILES, Melissa & Doug, Little Tikes, Play-Doh, and NERF, plus up to 30% off Hasbro Gaming and other classics. On décor, look for up to 50% off artificial Christmas trees and up to 40% off ornaments. If you are chasing LEGO, Amazon has not detailed specifics yet, but other retailers’ early sales suggest that select sets across Star Wars and Harry Potter could land around the 40% mark when promotions stack.

Books and reading

Expect up to 80% off Kindle e-books and up to 65% off print titles, with a returning Kindle Unlimited for $0.99 for 3 months offer for new subscribers. These promos usually bundle bestsellers with perennial favorites and often include a “Buy 2, Get 1” style promotion at some point during the window.

Travel tie-ins

Amazon is leaning into travel with up to 50% off hotels and vacation homes on Expedia, 35% off Disney Cruise Line voyage fares, 50% off select Norwegian Cruise Line sailings, and Avis rental savings, plus extra cash back when you Reserve on Amazon. These deals are time-boxed and terms-heavy, so read the fine print.

Prime Membership, Shipping, & Shopping Tools

Amazon’s Black Friday event is not Prime exclusive, so most discounts will be available to all shoppers. Prime members still have advantages: free shipping on orders under $35, Same Day and One Day delivery on millions of items where available, and occasional “Prime Deal” exclusives flagged on product pages. New and discounted trial options are live, including standard 30 day trials and a six month $0 trial for young adults. For grocery specifics, including the “Feed 5 for $25” Thanksgiving meal, you can browse Amazon Grocery.

Shoppers can also try Rufus, Amazon’s AI shopping assistant, for personalized deal discovery and watch list tracking. Amazon says Rufus can monitor prices and auto purchase when items hit a user set target, which can help with lightning deals that sell out quickly. If you want the full rundown, open the Amazon Black Friday Week preview and scan the shopping tips section.

Sports & Second-Screen Shopping on Black Friday

Prime Video is building a full day of live sports on November 28, capped by the Black Friday Football matchup of the Chicago Bears at the Philadelphia Eagles at 3 PM ET. You will not need a paid Prime membership to stream it, but you do need an Amazon account and the Prime Video app. The day also features The Skins Game golf event in the morning and an NBA doubleheader in the evening. Viewers can shop featured items during games with an enhanced “Shop the Game” experience. The schedule and viewing details live here: Prime Video’s Black Friday sports hub.

Cyber Monday Expectations

Amazon has bundled Cyber Monday into this 12 day window. Historically, many Black Friday doorbusters are gone by Monday, replaced by a fresh wave of limited time deals. Expect restocks on evergreen items and new lightning offers, but do not count on deeper discounts than what lands on Friday. The core window is November 20 to December 1, with pricing power concentrated around November 28.

Gaming Deals Snapshot

Nintendo has already outlined its holiday offers, signaling typical floor prices on older Switch titles and modest cuts on newer releases. If you are watching for specific first party hits or accessories, keep an eye on official announcements and retailer landing pages as bundles roll out. For ongoing updates and storefront sales, you can check Nintendo’s sales and deals page.

How to Prep & Maximize Savings

Make a short list of target items and set your personal price thresholds now. Add products to your cart or wish list, then enable deal alerts and ask Rufus to ping you or auto buy at your target price. Be ready to pivot between colorways or model numbers because the deepest cuts often apply to specific SKUs. If you are not a Prime member, factor shipping costs on sub $35 orders, or consolidate purchases to clear the free shipping threshold. Finally, if you hold a Prime Visa or Prime Store Card, review the event specific cash back promos and instant gift card offers to stack savings.

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