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Priority Gold has been a reputable precious metals dealer in the industry for decades and has an A+ rating with the Better Business Bureau (BBB) and an AAA rating from the Business Consumer Alliance. The company specializes in selling physical gold and silver, focusing on gold coins and silver bars and coins. While they do not sell platinum or palladium, they offer various options for investors looking to buy gold and silver, including opening a precious metals IRA. Priority Gold's IRA services are designed to make it easy for investors to diversify their retirement portfolios with precious metals. The company offers free shipping on qualifying purchases, purchase insurance, and an easy four-step process to get started. However, it is essential to note that if you buy gold or silver in your IRA, you must store it with an approved custodian and cannot keep it at home or hold it directly. Priority Gold has a strong reputation for customer service and offers a variety of resources to help customers make informed decisions about their portfolio and their retirement accounts. The company has a transparent, straightforward account opening process and offers services like a free metals evaluation and portfolio review. Additionally, Priority Gold provides support over the phone or via email, and its website features a variety of helpful resources, including a glossary, a blog, precious metals price charts, investment info links, guides, and more. In summary, Priority Gold is a reputable precious metals dealer that offers investors a variety of options for buying gold and silver, including the option to open a precious metals IRA. With a strong reputation for customer service and a commitment to transparency, Priority Gold is a solid choice for investors looking to diversify their retirement portfolios with precious metals.