Compare between Salesforce and other vendors

While Salesforce offers solutions for businesses of all sizes, they can be particularly popular among medium to large enterprises with more complex needs. Their extensive customization options, scalability, and advanced features make their offerings a good fit for companies with dedicated CRM teams and resources. On the other hand, smaller businesses might find the platform's complexity and cost prohibitive.

Yes, you can use their CRM on a Mac because it is a cloud-based platform that can be accessed through any web browser, including those on macOS. They also offer a mobile app for iOS devices.

Both of these products have CRM-centric benefits, which can be used independently or together for a complete view of the customer journey. However, Sales Cloud focuses on sales processes, like lead and opportunity management, while Service Cloud is geared towards customer service and support, with features like case management and knowledge bases.

You can try most of their products for free for 30 days, allowing you to explore all aspects and functionalities before committing to a subscription.

Salesforce is a powerful system with a wide range of benefits and capabilities. However, it reportedly comes with a steep learning curve, especially for users new to CRMs. To address this, they offer extensive resources like Salesforce Trailhead, their online learning ecosystem, to help users get up to speed. You may also, as many businesses do, hire Salesforce consultants or administrators to manage and customize your platform.

Salesforce uses their own proprietary language called Apex, which is similar to Java. They also use Visualforce for creating custom user interfaces, and Lightning Web Components (LWC), a newer framework using modern web standards.