CRM Software
Top Companies in 2024
Freshsales Suite vs Salesforce
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- Cloud-based system
- Free demo
- Robust integrations and API
- Highly customizable system
- Mobile application available
- Vigorous data security
- Cloud-based system
- Highly customizable and flexible system
- Extensive reporting and analytics tools
- Many third-party integrations
- Limited marketing contacts
- Limited file storage
- No integrations in free plan
- Support only available on weekdays
- Can get pricey for features and add-ons
- The system’s complexity could be overwhelming
Freshworks, founded in 2010 in Chennai, India, and headquartered in San Mateo, California, has rapidly become a global leader in cloud-based SaaS. Specializing in customer relationship management (CRM), Freshworks offers an array of solutions designed to cater to various business needs. Their product, Freshsales Suite, integrates sales and marketing capabilities into a unified platform, providing businesses with a comprehensive tool to manage customer relationships effectively. Freshsales Suite stands out with advanced customization options, robust automation tools, and intuitive pipeline management. Features such as customizable contact lifecycle stages, multi-currency and multi-language support, and custom modules enhance the platform’s versatility. Additionally, the inclusion of Freddy AI offers valuable insights for lead generation and deal management, helping businesses prioritize and engage with the most promising prospects. Freshworks has earned industry recognition, including being listed as a “Visionary” in the Gartner Magic Quadrant for CRM Customer Engagement Centers. Despite not having Better Business Bureau (BBB) accreditation, Freshworks maintains an A+ rating, reflecting their commitment to customer satisfaction. This review delves into the specific features and benefits of Freshsales Suite, showcasing how they can streamline business processes and boost productivity.
Salesforce is a San Francisco-based company that specializes in cloud-based customer relationship management (CRM) solutions and their many associated products. They aim to empower businesses of all sizes and industries to connect with their customers in a more meaningful and efficient way. Salesforce specializes in CRM business software and offers solutions for sales, service, marketing, commerce, and more. They serve businesses of all sizes, with a focus on larger enterprises and complex organizations. Their CRM solutions aim to unify customer data, automate workflows, and provide actionable insights. The Salesforce platform provides reporting and analytics tools, and they offer a 30-day free trial. Salesforce emphasizes data security and corporate social responsibility, and they are recognized as a leader in the CRM industry. Customer reviews are predominantly positive, although there are criticisms around pricing and feature complexity.
- Cloud-Based Software : True
- Cost : Free plan then $11 monthly per user or $9 per user each month if billed annually.
- Free Trial : Available
- Mobile App : True
- Business Size Supported : Any
- Cloud-Based Software : True
- Cost : Starting at $25 a user per month (annual commitment)
- Free Trial : Available
- Business Size Supported : Any size
- 21-day free trial
- Streamlined sales process
- Extensive customer management and automation
- Freddy AI
- Comprehensive add-ons
- Well-integrated system with many business products
- Strong AI functions and add-on layers
- 30-day free trial
- Annual Subscription
- Free Trial
- Freemium
- Monthly Subscription
- Annual Subscription
- Free Trial
- Freemium
- Monthly Subscription
- Activity Logging
- AI-Powered Tools
- API & Developer Tools
- Automated Workflow Builder
- Contact Management
- Deal Tracking
- Email Campaigns
- Email Syncing & Templates
- Field Customization
- Lead Management
- Performance Reports
- Pipeline Management
- Reporting & Insights
- Workflows
- Activity Logging
- AI-Powered Tools
- API & Developer Tools
- Automated Workflow Builder
- Contact Management
- Deal Tracking
- Email Campaigns
- Email Syncing & Templates
- Field Customization
- Lead Management
- Performance Reports
- Pipeline Management
- Reporting & Insights
- Workflows
- Accounting Software
- Lead Generation
- Marketing Automation
- Productivity Tools
- Project Management
- Accounting Software
- Lead Generation
- Marketing Automation
- Productivity Tools
- Project Management
- Compliance Certifications
- Data Encryption
- Role-Based Permissions
- Single Sign-On (SSO)
- Two-Factor Authentication (2FA)
- Compliance Certifications
- Data Encryption
- Role-Based Permissions
- Single Sign-On (SSO)
- Two-Factor Authentication (2FA)
- FAQs
- Help Guides
- Live Chat
- Mobile Application
- Phone
- FAQs—Undisclosed
- Help Guides
- Live Chat
- Mobile Application
- Phone
Freshsales Suite vs. Salesforce
Freshsales Suite and Salesforce are prominent players in the CRM space, offering robust solutions tailored to various business needs. While both provide tools to help businesses manage leads, automate workflows, and gain valuable insights, they differ significantly in features, ease of use, customization options, and pricing.
This comparison will examine these factors to understand better which platform can improve your business initiatives.
Features and service options
Freshsales Suite and Salesforce offer core CRM functionalities like lead management, contact tracking, and sales automation. Freshsales includes task management, pipeline tracking, advanced reporting, and Freddy AI for lead scoring and customer insights. They also support marketing automation tools like email campaigns and customer journeys, making them ideal for small to mid-sized businesses.
Salesforce provides a broader range of features, including the Customer 360 platform, which integrates sales, service, and marketing data for a unified view. They offer advanced lead management, opportunity tracking, forecasting, and AI-powered insights through Einstein 1. Salesforce’s ecosystem includes specialized tools like Service Cloud, Marketing Cloud, and Commerce Cloud, making them better suited for large enterprises.
Ease of use and customization
Freshsales allows businesses to define contact lifecycle stages, create custom fields, and track sales activities. They also support multi-currency and multi-language features, making them ideal for global operations. Additionally, they integrate well with other Freshworks products for a complete ecosystem.
Conversely, Salesforce offers extensive customization, allowing businesses to adjust workflows, reports, and dashboards. Their AppExchange provides third-party integrations, while the Einstein AI tool offers predictive insights and automation. Salesforce's cloud-based platform is accessible anywhere, but their extensive customization may require more time for setup and a steeper learning curve.
Pricing and plans
Freshsales Suite has plans starting with a Free Plan for small businesses, followed by the Growth Plan at $11 per user, Pro Plan at $47, and Enterprise Plan at $71, with increasing features like AI and customization.
Salesforce's basic CRM plans start at $25 per user, with the Professional Plan at $80 and the Enterprise Plan at $165. Higher plans like Unlimited and Einstein 1 Sales offer advanced AI features, starting at $330 per user.
Both platforms offer add-ons, with Freshsales providing options like Freshbots for chatbot engagement and CPQ for document generation. Salesforce's add-ons include the Marketing Cloud and Commerce Cloud, with pricing depending on usage and features.
Conclusion
Choosing between Freshsales Suite and Salesforce ultimately depends on your business's size, complexity, and specific needs. Freshsales is a great choice for smaller businesses seeking an affordable, user-friendly solution with essential CRM tools and strong customization.
Meanwhile, Salesforce stands out for larger enterprises needing a powerful, scalable platform with advanced features, AI capabilities, and extensive integrations. Whether you’re just starting or looking to streamline complex operations, both platforms provide valuable solutions—it's all about finding the right fit for your team.
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