TotalAV: Real-Time Protection with VPN & Ad Blocking

TotalAV at a Glance

TotalAV is a UK-based cybersecurity company founded in 2016 under Protected.net Group Limited. Since launching, they have focused on providing a simplified, all-in-one digital protection solution for everyday users rather than enterprise clients. Their core offerings target individuals, families, and small businesses who need accessible antivirus tools with system optimization capabilities. The service is available globally and supports multiple languages, including English, German, French, and Spanish. In 2020, TotalAV was acquired by Kape Technologies—a company also known for owning other digital privacy products like CyberGhost and ExpressVPN. This acquisition has influenced TotalAV’s expansion into bundled services and reinforced their presence in the broader cybersecurity market.

TotalAV position themselves as an easy-to-use antivirus and system security tool offering malware detection, real-time protection, phishing defense, and device performance enhancement features. They provide extras like a password vault, ad blocker, and a VPN, depending on the plan. While TotalAV does not have a traditional two-way firewall, they also offer tools to monitor potential intrusions and secure connections. As for antivirus capabilities, AV-Test results have shown reasonable detection rates, though not always on par with leading competitors. In AV-Comparatives’ tests, TotalAV has received mixed but improving performance scores. They typically perform well when identifying widespread malware and basic test files like the EICAR file, making them a functional choice for standard virus threats. The platform offers a free antivirus scanner with limited features and occasionally provides free trials for premium plans to introduce new users to the full suite.

In terms of industry recognition, TotalAV has been featured on several “top antivirus” lists, often for their user-friendly interface and broad device compatibility. However, they do not currently hold a Better Business Bureau (BBB) rating, which is not uncommon for companies based outside the U.S. They have also been the subject of scrutiny in consumer discussions due to auto-renewal practices, though recent updates suggest some improvements in customer service response. While not the most decorated antivirus provider, TotalAV maintains a solid position in the consumer antivirus market with growing credibility and increased visibility through their parent company’s broader reach.

Features & Services

• Real-time antivirus protection: continuously scans your system in the background to detect and block malware, viruses, trojans, ransomware, and spyware before they cause harm
• On-demand virus scanner: offers quick, system, and custom scan options to check files and folders for known threats. Users can manually initiate scans or schedule them
• Ransomware protection: detects behaviors linked to file encryption and blocks potential ransomware attacks by preventing unauthorized file access, protecting against hackers attempting to compromise your files
• Phishing protection: blocks access to malicious websites that attempt to scam and steal personal or financial information through deceptive emails or fake web pages
• WebShield (browser protection): works as a browser extension to block access to unsafe or high-risk websites in real-time, reducing the risk of drive-by downloads
• Malware database updates: regularly updated malware definitions help TotalAV detect new and emerging threats with improved accuracy
• Smart scan: combines malware scanning with performance checks, identifying unnecessary files, startup programs, and tracking cookies in one sweep
• System tune-up tools: includes disk cleaner, duplicate file finder, and application uninstaller to help free up space and improve system performance
• Startup program manager: lets users disable or delay programs that run at system startup, helping reduce boot time and improve overall performance
• Ad blocker (Total Adblock): a browser extension that removes unwanted ads, banners, and trackers from web pages to improve browsing speed and reduce distractions
• VPN (Total VPN): encrypts internet traffic and hides your IP address, offering anonymity online and protection on public Wi-Fi networks
• Password vault (Total Password): a secure password manager that stores and autofills login credentials, helping users create stronger, unique passwords for each account
• Data breach monitoring: alerts users if their email address appears in known data breaches and recommends steps to secure exposed accounts
• Firewall configuration tool: while TotalAV does not have their own firewall, they offer tools to help users monitor and manage their existing system firewall settings more effectively

Plans & Prices

TotalAV offers a tiered pricing structure with clearly advertised annual plans that vary based on the number of devices covered and the features included. Unlike some providers that require a custom quote, TotalAV’s plans are public and available for direct purchase, though pricing can fluctuate based on promotional offers for new customers.

• TotalAV Free Antivirus: includes basic malware scanning and system cleanup tools but lacks real-time protection and most advanced features. It functions more as a trial or introductory version rather than a standalone security solution
• Antivirus Pro (starting at $29/year, renews at $119/year): covers up to 3 devices. Includes real-time protection, ransomware defense, anti-phishing tools, and system optimization features. This is the entry-level paid plan designed for individual users or small households
• Internet Security (starting at $39/year, renews at $145/year): covers up to 5 devices. Includes everything in Antivirus Pro, plus the Safe Browsing VPN. This tier is suited for users who want both malware protection and encrypted web browsing
• Total Security (starting at $49/year, renews at $179/year): covers up to 6 devices. Adds features like the Password Vault and Ad Blocker alongside all the features in the Internet Security plan. It is marketed as the complete package for users seeking privacy, security, and system optimization in one

Additional notes on pricing:

These plans are typically billed annually, and the heavily discounted first-year pricing can be misleading if users are not aware of the higher renewal rates.

• Certain tools, like the VPN and Ad Blocker, may require additional setup or browser extensions
• Based on research done, users have reported that some features might prompt for separate activation or upgrades within the app interface
• There is no monthly billing option currently advertised for these plans

Plans are not highly customizable, but users can upgrade between tiers at any time. Refunds are available within 30 days, according to the company’s policy, which may help mitigate buyer hesitation due to the steep renewal pricing. TotalAV sends notifications prior to automatic renewal of your annual subscription, giving you a chance to cancel if you no longer wish to continue your current subscription period.

Advantages & Disadvantages

Advantages

• Total Adblock for blocking unwanted ads and tracking: TotalAV’s unique Total Adblock feature goes beyond typical ad-blocking extensions by integrating it directly into the antivirus software. This integrated solution stops intrusive ads and blocks tracking cookies while browsing, preventing advertisers from collecting data on your online activities. This provides users with an added layer of privacy and a less cluttered internet experience—something many antivirus providers don’t include
• Smart Scan that combines security and system optimization: Unlike many antivirus programs that offer either security scanning or system optimization separately, TotalAV combines both in their Smart Scan. This all-in-one scan checks for malware, while also analyzing system performance by finding junk files, system vulnerabilities, and unnecessary startup programs. This dual-action scan saves time, providing protection and optimization in one go, which is not commonly offered by other antivirus programs
• Advanced protection against ransomware with behavioral detection: TotalAV provides a proactive layer of defense against ransomware attacks by using behavioral detection. This unique feature actively monitors for any suspicious file activities, such as file encryption, that are common behaviors of ransomware. Rather than relying solely on known signatures, it tracks and blocks ransomware behavior in real time, which adds an extra layer of defense that many antivirus programs don’t offer
• Password vault for managing accounts: While many antivirus providers include a password manager as an extra, TotalAV integrates this feature into their core package. The Password Vault allows users to securely store, generate, and autofill passwords, ensuring users have stronger, more secure credentials for each account
• Exclusive alerts for data breaches: TotalAV offers a unique data breach monitoring feature that checks if your personal information has been compromised in recent data breaches. This proactive measure alerts you if your email address or personal data has appeared in a security breach, giving you the chance to secure accounts before they are misused. Few antivirus tools go the extra mile to offer such specific, personalized privacy protection
• Real-time phishing protection in all browsers: TotalAV provides real-time phishing protection across all major browsers (Chrome, Firefox, Safari, etc.), proactively blocking phishing websites and deceptive links in real time. This unique feature adds an additional layer of protection while browsing, preventing users from inadvertently entering their credentials on fake websites. Many antivirus solutions provide phishing protection only within their own browser extensions or limits, but TotalAV ensures that no matter where you browse, you're protected

Disadvantages

• Steep renewal pricing after initial discount: TotalAV’s pricing structure offers significant discounts for the first year, but the renewal price can be much higher, often more than triple the initial cost. This price hike may catch users off guard, leading to frustration when they are automatically charged for the higher renewal rate. For budget-conscious users, this unexpected cost could result in dissatisfaction, as they may feel locked into a subscription they can no longer afford or do not feel is worth the price
• Limited advanced features in lower-tier plans: While TotalAV offers competitive pricing, their lower-tier plans come with limited features compared to other antivirus software. For example, the basic Antivirus Pro plan lacks critical tools like a full-featured firewall, anti-theft protection, or advanced data breach monitoring. For users who need more comprehensive security features, they would need to upgrade to a higher-tier plan, which could be an inconvenience if they are only looking for essential protection
• No full two-way firewall protection: TotalAV does not offer a full two-way firewall, which is an essential security feature for many users, especially those who want complete protection against network-based threats. While they offer basic firewall settings, the lack of a robust two-way firewall means users must rely on their device’s built-in protection or third-party firewall software. This limitation could leave some users vulnerable to advanced network attacks, especially those using the internet for sensitive tasks like banking or online shopping
• Aggressive upselling during setup and subscription management: During the installation process, TotalAV often pushes multiple upsells for additional features like VPNs, password managers, and other premium tools. While these upsells may be helpful for some, they can feel intrusive to users who only want basic antivirus protection. Additionally, users may encounter multiple prompts to upgrade or extend their subscription, which could create an unpleasant experience for those simply looking for straightforward antivirus protection without added pressure to buy more services

Customer Experience

TotalAV generally receives positive feedback for their ease of use, effectiveness, and comprehensive protection. Users frequently praise their user-friendly interface, quick setup, and fast scanning capabilities. Many customers report feeling secure and satisfied with the software’s ability to detect and protect against various threats. Positive reviews also highlight the added peace of mind provided by TotalAV’s system optimization tools, with users noting improvements in their device performance. On Trustpilot, TotalAV currently holds a 4.7 out of 5 rating out of more than 120,000 reviews, indicating overall customer satisfaction. TotalAV also garnered a score of 4 out of 5 on G2 from a small group of reviews.

Positive feedback

TotalAV's customer reviews often emphasize their simple setup and ease of use, making the service accessible even for users who are not highly tech-savvy. Many customers mention how the software runs seamlessly in the background without slowing down their devices, providing reliable protection without complexity. Some users also appreciate the added benefits, such as the VPN protection, password manager, and ad-blocking features, which enhance their overall online experience. Positive comments also praise the software for being effective at detecting and removing malware, with one user praising them as a “better investment” compared to other antivirus tools on the market.

Critical feedback

However, TotalAV has faced criticism regarding their pricing model, particularly concerning their renewal rates. Several users have complained about unexpected renewal charges that were much higher than the initial discounted price, leading to dissatisfaction and service cancellation. Some customers also reported issues with pop-up ads related to upgrades, which they found to be intrusive. Additionally, there are complaints about the functionality of certain features, such as the password manager not remembering passwords and the VPN connection dropping frequently on mobile devices. These issues are often exacerbated by what users perceive as insufficient customer support when trying to resolve these concerns.

Proactive approach

Despite the negative feedback, TotalAV has shown a proactive approach to resolving customer complaints. The company frequently responds to reviews, offering personalized solutions to address user issues. For example, in cases where customers have reported billing issues or product dissatisfaction, TotalAV's support team reaches out directly to provide assistance and clarify any misunderstandings, such as explaining subscription renewal policies. Although the company has received some criticism for upselling tactics, their support team makes efforts to reassure customers and offer assistance where needed, helping to resolve issues promptly and maintain user trust.

Customer Support

TotalAV offers a range of customer support options to ensure users can access help when needed. Support is available 24/7, offering immediate assistance whenever issues arise. Users can access live chat through TotalAV's Contact Us page, where they can engage in real-time conversations with support representatives. For more detailed inquiries, users can email TotalAV at support@totalav.com, where they will receive assistance via written correspondence.

Additionally, TotalAV provides phone support in multiple regions. For users in the United States and Canada, the dedicated phone line is 833-201-8681, while those in the United Kingdom can call 0800-357-602. Support is also available in other regions, including Europe (+44 808-169-7741), Australia (1800-952-291), along with an international support line at (001) 833-201-8681.

To help users understand and effectively use TotalAV’s products, the company offers a variety of training materials and tutorials. These resources include a comprehensive collection of guides and FAQs available in the TotalAV Help Center, as well as video tutorials on platforms like YouTube. These tutorials walk users through everything from installation to troubleshooting, ensuring they get the most out of TotalAV’s features and security tools.

Conclusion

TotalAV stands out as a versatile antivirus solution that caters to a wide range of users, from casual consumers to those seeking comprehensive online security. Their unique combination of features—such as real-time malware protection, a VPN for secure browsing, a password manager, and system optimization tools—provides users with a well-rounded suite that ensures both security and performance. These features allow TotalAV to offer effective protection against malware and privacy threats while also improving device speed and efficiency. Whether you're a home user looking for simple protection or someone who values advanced privacy tools, TotalAV offers flexible solutions that can be tailored to different needs.

The advantages of TotalAV are particularly evident in their ease of use and the broad protection they offer for multiple devices, including Windows, macOS, iOS, and Android. Features like the Smart Scan, Total AdBlock, and disk cleanup tools provide significant value, ensuring that users not only stay safe online but also optimize their device performance. Positive feedback consistently highlights TotalAV’s reliable malware protection and user-friendly interface, making them a strong choice for those seeking straightforward and effective security. However, some customers have expressed frustration over unexpected renewal charges, upselling tactics, and occasional issues with certain features like the password manager and mobile VPN. Despite these drawbacks, TotalAV's customer service team actively addresses complaints, offering personalized support and clarifying any misunderstandings.

We recommend you do your research before deciding on which antivirus tool is the best fit for your needs. To that end, we provide a variety of resources, including in-depth reviews of other top antivirus products and a comparison tool to help you weigh your options. Our blog is also full of useful articles on antiviruses, cybersecurity, and related topics. By using these resources, you can find the right antivirus solution that matches your specific requirements and security concerns.