Norton: AI-Powered Security & Advanced Malware Defense

Norton at a Glance

Norton, originally founded as Peter Norton Computing in 1982, became part of Symantec Corporation in 1990. Over the years, they have grown into a major cybersecurity provider, offering different antivirus tools to protect against malware, ransomware, phishing, and identity theft. Norton aims to enhance security with innovative solutions such as Norton Password Manager, private browser, and secure browser, which improve online privacy and credential management. Following their 2022 merger with Avast, NortonLifeLock rebranded as Gen Digital Inc., bringing together expertise from two established cybersecurity firms. This move strengthened their offerings, integrating features such as data protector, ad tracker blocking, and safe web protection into their current edition of security software. Independent evaluations from SE Labs and other independent labs consistently rank Norton as one of the good programs for cybersecurity, validating their effectiveness in protecting users against cyber threats.

Norton is known for their multi-layered protection, incorporating real-time threat detection, AI-driven malware analysis, behavioral monitoring to prevent infections, and a software updater to keep systems secure. They also include features like local backups for data security and online storage for cloud-based file protection. Additionally, they also provide a smart firewall to safeguard networks from unauthorized access and a password manager for secure credential storage. Norton also includes security tools such as a VPN for online privacy and dark web monitoring for identity protection. Independent testing organizations like AV-TEST, and AV-Comparatives have consistently rated Norton highly for malware detection, system performance, and usability. Norton’s antivirus engine "Gen Stack" performs well in malware protection tests, blocking threats effectively without significantly impacting system speed. For users looking to try the software, Norton offers a 30-day free trial to explore the product before committing.

As one of the most recognized names in cybersecurity, Norton has earned numerous industry accolades. AV-TEST has awarded Norton’s security suite with distinctions like "Best Protection," while AV-Comparatives acknowledges their strong malware defense capabilities. Norton, now operating under Gen Digital Inc., maintains an A+ rating with the Better Business Bureau (BBB), reinforcing their reputation for customer service and trustworthiness. These factors contribute to Norton’s continued presence as a leading provider of antivirus and security solutions.

Features & Services

Norton Antivirus provides a comprehensive security suite designed to protect users from various cyber threats:

• Smart firewall: Monitors phishing pages and network traffic to prevent unauthorized access and cyber intrusions.
• Real-time threat protection: Uses smart scan technology, AI, and machine learning to detect and block viruses, malware, spyware, and ransomware in real-time
• Antivirus and malware scanner: Offers quick scan, full scan, and on-demand scan options for thorough security. Includes heuristic analysis to catch new and evolving threats
• Intrusion prevention system (IPS): Analyzes network traffic to identify and block threats before they can reach your device
• Phishing protection: Blocks fraudulent websites and emails designed to steal personal data and bank account information
• Multiple device compatibility: Available for Windows, macOS, Android, and iOS, with cross-device synchronization for seamless security management across a number of devices
• Norton secure VPN (Virtual Private Network): Encrypts internet traffic and download speeds, hides your IP, and includes a kill switch to protect privacy and prevent tracking by ISPs, hackers, and advertisers
• Password manager: Securely stores and autofills login credentials to enhance online security and convenience, in addition to a recovery key feature to prevent account lockouts.
• Dark web monitoring: Scans the dark web for compromised personal information, such as email addresses and credit card details
• Cloud backup: Provides secure cloud storage to back up important files and prevent data loss from ransomware attacks or hardware failures
• Parental controls: Allows parents to monitor and manage their children's online activity, including setting screen time limits and filtering inappropriate content
• Identity theft protection (available in select plans): Monitors for potential identity theft threats, such as unauthorized credit activity and personal data breaches
• SafeCam (Windows only): Prevents unauthorized access to a user's webcam, blocking potential spyware and remote access attempts
• Genie AI scam protection: Uses AI to analyze and detect potential scams in emails, texts, and websites, helping users avoid phishing attempts and fraudulent links.
• Performance optimization tools: Includes features like disk cleanup, file defragmentation, and startup manager to improve device speed and efficiency
• Game optimizer (available in Norton 360 for gamers): Reduces background processes to enhance gaming performance while maintaining security

Plans & Prices

Norton offers a variety of subscription plans tailored to different security needs and device counts. Below is an overview of their primary offerings:

• Norton AntiVirus Plus: Designed for individual users, this plan provides essential protection for one device (PC, Mac, tablet, or smartphone). Features include antivirus, malware, ransomware, and hacking protection, 2 GB of cloud backup, a password manager, and the Genie Scam Protection tool. The annual subscription is priced at $59.99 for the first year ​
• Norton 360 Standard: Suitable for users requiring protection across multiple devices, this plan covers up to three devices. It includes all features of the AntiVirus Plus plan, with the addition of a secure VPN for online privacy and Dark Web Monitoring. The annual subscription costs $94.99 for the first year ​
• Norton 360 Deluxe: Ideal for families or users with multiple devices, this plan extends coverage to five devices. It encompasses all features of the Standard plan and adds Parental Control and Privacy Monitor tools. Subscribers also receive 50 GB of cloud backup. The annual subscription is $119.99 for the first year
• Norton 360 with LifeLock Select Plus: This comprehensive plan offers extensive identity theft protection alongside device security. It covers up to ten devices and includes all features of the Deluxe plan, enhanced with LifeLock identity theft protection services such as Stolen Wallet Protection, Social Security & Credit Alerts, and up to $25,000 in stolen funds reimbursement. Subscribers benefit from 250 GB of cloud backup. The annual subscription is priced at $189.99 for the first year

Norton offers additional services such as Secure VPN, Privacy Monitor Assistant, AntiTrack, and Utilities Ultimate, which can be added to existing plans for an extra fee. While plans come with predefined features, users can customize their protection by adding specific services or increasing cloud backup storage for an additional cost.

Advantages & Disadvantages

Advantages

• Comprehensive real-time protection against evolving threats: Norton utilizes AI-driven security and heuristic analysis to detect and block threats before they can cause harm. Unlike basic antivirus solutions that rely solely on known virus signatures, Norton proactively identifies new and emerging malware, ransomware, and phishing attempts. This means users benefit from continuous, adaptive protection that keeps pace with the latest cyber threats, reducing their risk of infection
• Smart firewall for enhanced network security: Norton's firewall actively monitors both incoming and outgoing traffic, preventing unauthorized access and blocking suspicious activity. Many antivirus programs focus only on scanning files, but Norton's firewall adds an extra layer of defense against hackers and network-based attacks. This helps protect users’ personal data, online transactions, and sensitive information, particularly when connected to public wifi
• Integrated VPN for private and secure browsing: Unlike many antivirus programs that require a separate VPN subscription, Norton includes a built-in secure VPN in their premium plans. This encrypted connection hides users’ online activity from ISPs, advertisers, and cybercriminals, ensuring privacy even on unsecured networks. This is particularly valuable for travelers, remote workers, and anyone concerned about data tracking
• Dark web monitoring to protect personal information: Norton scans dark web marketplaces and hacker forums for leaked personal data, such as email addresses, passwords, and financial details. Many users remain unaware when their credentials are compromised, increasing their risk of identity theft. By receiving alerts early, Norton users can take immediate action, such as changing passwords or securing their financial accounts, before their information is misused
• Identity theft protection with credit monitoring: Norton offers advanced identity protection services, including credit report tracking, Social Security number alerts, and fraud resolution assistance. Cybercrime doesn’t stop at malware—stolen identities can lead to financial losses and long-term damage. Norton’s LifeLock integration helps users safeguard their personal information and respond quickly to suspicious activity
• Parental controls for safer web surfing: Many cybersecurity tools focus on adult users, but Norton includes parental controls that help families manage children’s internet activity. Parents can set screen time limits, filter inappropriate content, and track their kids’ online behavior through their Norton account. This feature is especially useful for families wanting to balance digital safety with responsible internet use
• Cloud backup to safeguard important files: Norton provides secure cloud storage as an added layer of protection against ransomware and hardware failures. Unlike traditional antivirus software that only prevents malware infections, this feature ensures that users’ essential files remain safe even if their device is compromised. This is crucial for professionals, students, and anyone with valuable digital documents
• Optimized performance for gaming and everyday use: Norton’s Game Optimizer ensures that antivirus protection runs efficiently in the background without slowing down performance. Many security programs cause noticeable lag, but Norton minimizes system impact, making them ideal for gamers and professionals who need high-speed performance. This allows users to stay protected without compromising speed or productivity
• Comprehensive multi-device support: Norton offers protection across Windows, macOS, iOS, and Android devices, allowing seamless security management from a single subscription. Instead of purchasing separate security solutions for different platforms, users can protect all their devices under one plan. This is especially beneficial for families or individuals with multiple devices, ensuring consistent protection across their entire digital ecosystem

Disadvantages

• Aggressive automatic renewals with higher pricing: Norton offers discounted first-year pricing, but once the initial term ends, renewal rates increase significantly. Additionally, their automatic renewal system is enabled by default, and canceling can be a hassle if users aren’t familiar with the process. This can lead to unexpected charges for users who don’t actively manage their subscriptions, making it crucial to monitor billing settings closely
• Frequent upselling and add-on offers: While Norton provides a strong antivirus suite, users often encounter upsells for additional services like AntiTrack, Utilities Ultimate, and advanced identity theft protection. These extra features come at an added cost and can clutter the user experience with frequent upgrade prompts. Customers who prefer a straightforward security solution may find this constant marketing intrusive
• Resource usage can impact older or low-power devices: Norton is designed to run efficiently, but full system scans and background processes can consume noticeable system resources, particularly on older PCs or budget devices. While modern systems may not experience much slowdown, users with limited RAM or processing power might see performance dips during intensive scans, which could be disruptive
• Limited features on macOS and iOS compared to Windows: Norton provides comprehensive security for Windows users, but some features, such as webcam protection and the full range of system optimization tools, are unavailable on macOS and iOS devices. Apple users may not get the same level of functionality as their Windows counterparts, which could be a drawback for those expecting identical protection across all devices
• Parental controls and VPN have restrictions: Norton's parental control features are not available on macOS, and the VPN has limitations, such as a lack of advanced customization options and potential speed reductions. Users looking for a more flexible parental monitoring system or a high-performance VPN may need to consider third-party alternatives for better functionality

Customer Experience

Norton receives mostly positive reviews from users but also gets their fair share of criticism. They currently have a Trustpilot review score of 4.4 out of 5 stars, calculated from over 36 thousand reviews, and a Capterra score of 4.4 out of 5 from over 4,000 reviews. Additionally, Norton holds a rating of 4 out of 5 stars on G2, out of around 200 reviews. On the other hand, Norton received a low rating of 1.9 out of 5 stars on Sitejabber, albeit from a significantly smaller pool of reviews.

Positive feedback

Many customers highlight Norton’s effectiveness in protecting against malware, viruses, and cyber threats. Users appreciate Norton’s hassle-free experience and find them reliable for keeping their devices secure. Several reviews mention that Norton runs seamlessly in the background without causing major disruptions, making them a convenient security solution. Features like real-time threat detection, Norton Utilities Ultimate, and cloud backup have received positive feedback for providing additional layers of security. Long-term customers also express trust in the product, stating they have relied on Norton for years without issues.

Ease of use is another widely praised aspect, with multiple users describing Norton as simple to install and operate, making it accessible even for those who are not tech-savvy. Users who engage with customer support generally report positive experiences, citing that Norton is respectful and willing to assist with any security concerns. Many customers also appreciate that the company is constantly improving their products, ensuring that they stay up to date with evolving cybersecurity threats.

Critical feedback

Despite the positive reviews, some users express frustration with Norton’s aggressive upselling and constant prompts to purchase additional services. Several reviews mention that even after disabling special offer notifications, they continue receiving ads for premium add-ons and upgrades. This has led to dissatisfaction among users who prefer a cleaner experience without excessive marketing.

Another common complaint is billing transparency, with multiple users reporting unexpected renewal charges that are significantly higher than the initial subscription price. Some customers also mention difficulty canceling subscriptions or obtaining refunds, leading to frustration and a loss of trust in Norton’s business practices. Additionally, there are concerns about performance impact, with a few users stating that Norton consumes a significant amount of system resources, causing slowdowns—especially on older computers.

Some customers have also criticized Norton’s user interface changes, stating that recent updates have made the dashboard more cluttered and difficult to navigate. Additionally, a few users mention inconsistencies with Norton’s password manager, finding it unreliable when saving or autofilling login credentials.

Proactive approach

Norton actively responds to negative reviews, acknowledging customer concerns and offering troubleshooting solutions. In several cases, the company apologizes for any inconvenience and directs users to contact their support team for further resolution. For example, in response to complaints about billing issues, Norton has stated that they strive for transparency and are working on improving their renewal process.

For customers experiencing performance slowdowns, Norton offers assistance in diagnosing and resolving potential conflicts, demonstrating a willingness to address technical issues. While some users feel that their problems remain unresolved, Norton does make an effort to engage with dissatisfied customers and provide solutions where possible.

Overall, while Norton receives strong praise for their security capabilities and ease of use, concerns about upselling, billing practices, and system performance remain recurring themes in customer feedback.

Customer Support

Norton provides a variety of customer support options to ensure users receive prompt assistance with their cybersecurity needs. Their support services are designed to be accessible and responsive, offering multiple ways to connect with their team. Norton offers 24/7 live chat, allowing users to get real-time help from a support agent, making it ideal for resolving urgent technical or billing issues. Live chat can be accessed through the Norton Support Contact Us page. For those who prefer phone support, Norton provides direct phone assistance for troubleshooting and inquiries. Users can find the appropriate phone number for their region by visiting the same support page and selecting their country. While Norton does not prioritize email support, users can submit requests online for less time-sensitive issues by following the prompts on their contact page. For additional troubleshooting and community-based support, Norton maintains an active Community Page where customers can ask questions, share experiences, and find solutions to common problems.  

Beyond direct customer support, Norton provides a range of educational resources to help users navigate their products. Their Video Tutorials cover key topics such as installation, security settings, and troubleshooting, offering step-by-step guidance. Additionally, comprehensive user manuals offer in-depth explanations of product features and configurations, such as the Symantec Norton 360 manual. Norton’s Blog How-To section also provides practical advice on optimizing security settings, improving digital privacy, and using Norton’s full suite of tools effectively.

Conclusion

Norton remains one of the best antivirus software choices, offering robust internet security, browser plugins, privacy guard, and cloud storage backup. From real-time threat detection and smart firewalls to VPN protection, dark web monitoring, and cloud backup, Norton provides comprehensive security tools for both individual users and businesses. Their multi-device compatibility ensures that users across Windows, macOS, Android, and iOS platforms can benefit from seamless protection. Whether you need basic antivirus coverage, identity theft monitoring, or parental controls, Norton offers flexible plans that cater to different levels of security needs.

One of Norton’s standout advantages is their strong malware detection and real-time protection, consistently ranking highly in independent security tests. Their integrated VPN and dark web monitoring provide additional privacy layers, making them a well-rounded security suite. Customers also appreciate the ease of use, automatic updates, and system optimization tools, which contribute to a smooth and secure user experience. However, some users report downsides, such as aggressive upselling, high renewal costs, and occasional performance slowdowns, particularly on older devices. Additionally, Norton’s billing transparency and refund policies have been a source of frustration for certain customers, with complaints about unexpected renewal charges.

We recommend you do your research before deciding on which antivirus tool is the best fit for your needs. To that end, we provide a variety of resources, including in-depth reviews of other top antivirus products and a comparison tool to help you weigh your options. Our blog is also full of useful articles on antiviruses, cybersecurity, and related topics. By using these resources, you can find the right antivirus solution that matches your specific requirements and security concerns.