Webflow Review: Website Creation in a Blink

Webflow at a Glance

Webflow, Inc. is a leading no-code development platform founded in 2013 by Vlad Magdalin, Sergie Magdalin, and Bryant Chou. Based in San Francisco, the company empowers over 3.5 million users worldwide to design, build, and launch responsive websites without needing to code. The platform integrates content management, eCommerce, search engine optimization (SEO), and hosting, making it a comprehensive solution for web development. Backed by prominent investors like Accel, CapitalG, Y Combinator, and others, Webflow raised $140 million in a Series B round, valuing the company at $2.1 billion. In 2024, The company acquired Intellimize to enhance their platform with AI-powered webpage personalization, further solidifying their position as an industry leader.

Features

Customizable templates: Webflow offers fully customizable, responsive templates that can be tailored to match your brand identity, giving you flexibility in design without needing to start from scratch​. They streamline the design process with drag-and-drop elements and make complex features like parallax scrolling easy to implement.

Built-in SEO tools: Webflow comes with integrated SEO features, including customizable meta tags, clean URLs, and automatic sitemaps, which help improve your website's search engine visibility without additional plugins​.

eCommerce integration: Webflow supports robust eCommerce functionality, allowing you to create and manage online stores with features like product listings, secure payment processing, inventory management, and customizable checkout experiences.

CMS platform: This provides an integrated Content Management System (CMS), enabling easy management of dynamic content, such as blogs or portfolios. The platform supports both visual editing and API-based content management​.

Secure hosting: Webflow provides secure, high-performance hosting powered by Amazon Web Services (AWS), ensuring your website is fast and reliable. They also include built-in SSL certificates for data encryption.

Backup and restore: This feature backs up your website data, allowing you to easily restore previous versions and ensuring your critical content is always secure.

Custom domains: You can connect your existing domain or register a new domain name directly through Webflow, adding a professional touch to your website​.

Form builder: Webflow includes a powerful form builder that allows you to create and integrate custom forms, such as contact forms or surveys, seamlessly into your website​.

Responsive design: Webflow automatically adjusts your website's layout and design to be fully responsive on mobile and tablet devices, ensuring an optimal viewing experience across all screen sizes​.

Third-party integrations: Webflow supports a wide range of third-party integrations, allowing you to connect your site to tools like Google Analytics, Facebook Ads, and more, extending your website's functionality​.

Plans & Prices

Site plans

General site plans

• Starter: This free plan is perfect for those just beginning with Webflow. It includes 1 GB of bandwidth, two pages, 50 form submissions, and the ability to publish to a Webflow subdomain. It's an excellent choice for small personal projects or getting familiar with the platform
• Basic: Priced at $14 per month, the Basic plan allows you to connect a custom domain with 150 pages and provides 10 GB of bandwidth. It's suitable for simple websites that don't require a content management system (CMS)
• CMS: At $23 per month, the CMS plan is ideal for content-driven sites like blogs or news portals. It includes 50 GB of bandwidth, support for 2,000 CMS items, and 1,000 form submissions per month
• Business: For larger businesses, the Business plan at $39 per month offers robust capabilities, including up to 20,000 CMS items, 500 GB of bandwidth, and 2,500 form submissions per month. It's designed for high-traffic websites that need to scale
• Enterprise: The Enterprise plan is tailored for large organizations needing advanced web solutions. It offers unlimited users, enterprise-level scalability, website building tools, a guaranteed SLA, enhanced security, and dedicated customer success and support. For pricing and more details, it is recommended that you contact Webflow's sales team

eCommerce Site plans

• Standard: Priced at $29 per month, the Standard plan is suitable for small businesses and online stores. It allows for up to 500 eCommerce items and includes a 2% transaction fee on sales. This plan also provides 2,000 CMS items, three traff accounts, and all the CMS plan features
• Plus: The Plus plan, costing $74 per month, reduces the transaction fee to 0% and supports up to 5,000 eCommerce items, 10,000 CMS items, and up to ten staff accounts
• Advanced: At $212 per month, the Advanced plan has zero transaction fees and is tailored for established online businesses with higher sales volumes. It supports up to 15,000 eCommerce items, 10,000 CMS items, and 15 staff accounts

Workspace plans

Workspaces for In-House Teams:

• Starter: This free plan is tailored for individual web designers getting started with Webflow. It includes one user, two staging sites on webflow.io domains, 2 Agency/Freelancer Guests, and 50 CMS items per site. Paid-hosted sites can be added as needed
• Core: For $19/month per seat (billed yearly), this plan suits startups, offering up to three users, ten staging sites, 150 pages per site, custom code capabilities, site password protection, user roles, and permissions
• Growth: Priced at $49/month per seat (billed yearly), this plan is ideal for larger teams. It supports up to nine users, unlimited staging sites, advanced roles, shared libraries, and publishing permissions
• Enterprise: Custom pricing is available for large organizations needing enterprise-grade solutions, including uncapped users, advanced collaboration tools, enterprise security, and dedicated customer success support

Workspaces for freelancers and agencies:

• Starter: Free plan tailored for those starting with Webflow, including one user, two staging sites on webflow.io domains, two guests, and two free commenters
• Freelancer: This plan is suitable for solo freelancers or small teams at $16/month per seat (billed yearly). It offers up to three users, ten staging sites, full CMS access to staging sites, basic roles and permissions, and ten free commenters
• Agency: For $35/month per seat (billed yearly), this plan is designed for agencies managing multiple clients, supporting up to nine users, unlimited staging sites, advanced roles, shared libraries, and free guest access in client Workspaces

Advantages & Perks

Permanent free plan

Webflow offers a permanent free plan that is perfect for users who want to explore the platform without financial commitment. This plan serves as an ongoing free trial, offering access to core features so you can build and experiment with design and functionality before upgrading to a paid plan when you're ready to publish your site.

SEO optimization

Webflow provides advanced SEO tools that help users optimize their sites for search engines immediately. Features include customizable meta tags, automatic sitemap generation, and schema markup support, which help improve visibility on search engines like Google. The platform's fast and reliable hosting also improves SEO performance by ensuring quick load times.

Basic DDoS protection on all plans

Security is a key concern for any website, and Webflow addresses this by including basic DDoS protection across all plans. This helps safeguard your website against malicious attacks that could disrupt service, ensuring your site remains accessible and secure​.

Robust integrations

The company integrates seamlessly with a wide range of third-party tools and apps, enhancing the platform's functionality. Whether you need advanced analytics, email marketing, or eCommerce tools, Webflow's integrations allow you to connect with services like Google Analytics, Shopify, Zapier, MailChimp, and many more.

Scalable

Webflow is highly scalable, making them suitable for both small projects and large, complex websites. Their plans range from basic to enterprise, with features that grow alongside your business. As your needs expand, the platform can accommodate them without requiring a complete platform switch​.

Robust training

Webflow University is a comprehensive resource offering tutorials, online courses, and guides to help users get the most out of the platform. Whether you're a beginner or an experienced developer, this feature provides the knowledge you need to master the platform and implement advanced techniques​.

Custom code support

For users seeking greater control, Webflow supports custom code embeds, allowing the addition of unique functionality or third-party scripts beyond the standard tools. You can edit the CSS, and add HTML or JavaScript to your Webflow site, making it convenient for developers who want to expand the possibilities of their web designs.

Figma to Webflow app

Although Webflow doesn’t offer a dedicated mobile app, they do provide the Figma to Webflow app, a powerful tool that enables graphic and visual designers to convert their Figma designs into fully functional Webflow websites. This app simplifies the website building process by automatically translating design elements, fonts, animations, and layouts into their system, making it a great way to maintain design consistency across different devices.

Cons

Basic plan lacks all CMS features

One of Webflow's significant drawbacks is that their Basic Plan does not include any CMS features, even though these features are available in the free Starter plan. This means that users on the Basic Plan miss out on managing dynamic content, such as blog posts or portfolios, which can be crucial for many websites. This limitation might push users to opt for higher-tier plans even when they might not need other advanced features, making the Basic Plan less appealing for those needing content management capabilities from the start.

No phone number to contact

Webflow does not offer a phone support option, which can be a disadvantage for users who prefer direct and immediate assistance. Instead, support is primarily handled through email, chat, and the extensive documentation available on Webflow University. While the available resources are comprehensive, the lack of a phone contact option may frustrate users who need quick resolutions for urgent issues​.

Customer Reviews

Webflow has received a wide range of feedback across different review platforms, resulting in mixed overall ratings. On G2, Webflow is highly rated, with a score of 4.4 out of 5, reflecting a generally positive reception among users who appreciate their advanced features and customization options. However, on Trustpilot, the company's rating drops significantly to 2.2 out of 5, indicating a more divided opinion with a notable number of dissatisfied customers. The Better Business Bureau (BBB) rates Webflow the lowest, scoring 1 out of 5 and a C- rating.

Positive reviews

Many users praise Webflow for their powerful design capabilities, ease of use, and ability to create highly customizable websites without extensive coding knowledge. One user highlighted how the platform enabled them to "create, deploy, and manage multiple sites and landing pages" easily, integrating seamlessly with tools like Salesforce. Another user, a business owner, appreciated the platform's flexibility and noted that they could build and launch websites within just a few weeks, dramatically speeding up their workflow. These positive user experiences are shared among users who find Webflow a valuable tool for beginners and more advanced designers.

Negative reviews

On the other hand, the negative feedback largely focuses on Webflow's customer support and pricing structure. A common complaint is the difficulty in navigating their refund process and the lack of responsive customer support. One user described their experience as "unpleasant" after struggling to get a refund. Another user criticized the platform for being overpriced and having a steep learning curve for new users, leading them to switch back to more traditional platforms like WordPress.com and Wix. The issues with customer support and pricing have left many users feeling frustrated and undervalued, contributing to the lower ratings on these platforms.

How Can I Reach Out to Webflow?

To get in touch with Webflow, you'll first need to create an account, which grants you access to a dedicated Webflow forum to engage with other users and Webflow staff. For sales inquiries, you can reach out through their specialized sales forum. Additionally, you can email them at [email protected] or use their bot to assist you in booking a meeting with their enterprise sales team or guide you to the appropriate channel for your questions. For more direct communication, the company is active on various social media platforms, including Twitter, Facebook, LinkedIn, and Instagram.

Conclusion

Webflow, founded in 2013, is a no-code web development platform that enables users to create responsive websites without extensive coding knowledge. Supported by major investors like Accel and Y Combinator, the company's mission is to democratize software development with a strong focus on security and innovation. The company offers many features, including customizable Webflow templates, integrated SEO tools, eCommerce capabilities, a CMS platform, secure hosting, and third-party integrations. The platform is highly scalable, offers robust training through Webflow University, and supports custom code for advanced users. However, they have notable drawbacks, such as the lack of CMS features in their Basic Plan and the absence of phone support. While the company is praised for their design flexibility and ease of use, they face criticism for their pricing structure and customer support.

Explore our curated list of top website builders to discover more providers. Visit our blog for industry insights. If you're unsure which option is best for you, try our comparison tool to find the perfect fit.