Twilio
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- Flexible API tools that allow custom workflows and integrations
- Reliable delivery backed by routing intelligence
- Scalable pay-as-you-go pricing with volume discounts
- Strong support for global SMS, MMS, and WhatsApp messaging
- Robust data and segmentation features through integrated customer profiles
- Support for smaller accounts can be slow or inconsistent
- Costs may rise quickly depending on volume or country
- Setup and configuration can be difficult for non-technical users
- Verification processes and compliance steps can delay onboarding
Founded in 2008 and headquartered in San Francisco, this cloud communications provider has built a strong reputation for helping businesses manage SMS, MMS, WhatsApp, and other messaging channels through programmable tools. Their API-driven platform gives companies the flexibility to create custom communication workflows, automate campaigns, and integrate messaging into existing systems. With global coverage and multilingual support, they appeal to teams that operate across different regions or rely on advanced routing to maintain consistent delivery. Their feature set includes segmentation tools, real-time data through their customer data platform, and workflow automations that help businesses send timely and relevant messages. While the platform is powerful, it can be complex for beginners, and some users report challenges with support responsiveness, verification steps, and unpredictable costs. At the same time, many reviewers highlight reliability, scalability, and the ease of connecting multiple communication channels under one provider. As you explore their services, you’ll find a mix of strengths and trade-offs that make them a compelling option for certain users. The following sections break down their tools, pricing model, customer experience, and overall performance to help you decide whether they may be the right fit for your business.
- Free Trial : Includes $15 in trial credits for testing core features
- Customer Experience : Poor
- AI Features : Available (adaptive routing, delivery intelligence, AI-assisted workflows through Segment)
- International Messaging : Available (supports many global destinations)
- BBB Rating : 1
- An extensive developer ecosystem that supports advanced customization
- Wide multichannel messaging options beyond SMS, including WhatsApp and RCS
- Integrated customer data platform for real-time audience targeting and personalization
- High-volume infrastructure built for enterprise-level messaging workloads
- Android Mobile App
- iOS Mobile App
- Role-Based Permissions
- Team Inbox
- Bank Transfers
- Cryptocurrency
- Major Credit Cards
- Pay-as-You-Go Pricing
- PayPal
- Renewal Reminders
- Text-to-Pay—Undisclosed
- API Access
- App Integrations (e.g., CRM, Zapier)
- Workflow Automation
- 24/7 Support Availability
- Community Forum
- FAQs
- Help Center / Knowledge Base
- Live Chat
- Phone
- AI-Powered Messaging
- Bulk SMS
- Compliance Tools (TCPA, A2P 10DLC, GDPR)
- Contact Segmentation
- Drip Campaigns
- Exportable Reports Reports
- Keyword Shortcodes
- MMS Support
- Opt-In Tools (e.g., Keywords, Web Forms)
- Real-Time Analytics
- Scheduled Campaigns
- Text-to-Pay Support
- Two-Way Messaging
- UTM Tracking