ALIGNERCO vs SmileSet

AlignerCo, headquartered in Hicksville, New York, is a prominent direct-to-consumer clear aligner brand founded in 2019. The company's standout proposition is its aggressive, market-leading affordability, with full treatment plans starting as low as $795 for a one-time payment, or approximately $64 per month with flexible financing. Their fully remote model eliminates in-office visits, offering convenience through at-home impression kits or optional 3D scans, and includes a "Smile Projection" 3D treatment preview. AlignerCo also differentiates itself with dual treatment modalities: standard aligners worn 20-22 hours daily, and "NightOnly" aligners designed for 8-10 hours of nighttime wear. The customer experience is notably polarized. Many users praise the straightforward process, responsive initial support via video calls, and effective results. However, the company receives significant critical feedback concerning communication breakdowns, delays, and strict policies; their "100% money-back guarantee" applies only if a customer is deemed ineligible before treatment, and refinement aligners for unsatisfactory results incur a $250 fee. Consequently, AlignerCo is best suited for budget-conscious adults with straightforward, mild-to-moderate alignment issues who are comfortable with a self-managed, remote care model and understand its associated trade-offs.

SmileSet is a U.S.-based clear aligner provider founded in 2024 and headquartered in Tennessee, offering an at-home alternative to traditional orthodontic care. They focus on remote aligner treatment supported by licensed dental professionals, allowing customers to begin with either an impression kit or an in-person digital scan. Their services are designed for mild to moderate alignment needs and include bundled pricing for core treatment, optional financing plans, and access to additional products such as retainers, a night guard, and oral care tools. Customer feedback across major review platforms is generally positive, with many users highlighting convenience and support responsiveness, while others note fit concerns or added costs for optional extras. SmileSet maintains an accredited Better Business Bureau profile with a strong rating and responds to customer inquiries, giving readers a foundation to explore how their remote care model, pricing, and service experience compare with other clear aligner providers.