Turn Your Tesla Into a Moving Billboard With EVision

First unveiled at CES 2025 in Las Vegas, this bumper-mounted LED display is unlike anything currently available in the aftermarket world. It replaces the standard front bumper with a wraparound LED panel, allowing Tesla owners to use a smartphone app to project graphics, animations, or even advertisements in real-time.

Whether you think it’s genius or an absolute distraction, one thing’s certain—this will stir up some opinions.

Unlike traditional aftermarket modifications, EVision’s LED bumper isn’t just a cosmetic upgrade—it’s a fully functional display. The wide LED panel replaces the standard front bumper, seamlessly integrating into the pre-facelifted Tesla Model Y.

Through the EVision mobile app, owners can control what appears on the screen in real time. The possibilities range from simple color-changing effects and digital textures to more elaborate displays such as:

• Luxury-style grilles (Ferrari, Rolls-Royce, Maserati, and more)
• Scrolling text and animated messages
• Custom branding for businesses or rideshare drivers
• Abstract patterns, landscapes, and creative visuals

This level of customization sets EVision apart, turning the Model Y’s grille-less front end into a fully interactive feature.

Beyond personalization, EVision suggests that the LED bumper also has practical applications. Businesses and rideshare drivers could use it to display promotional content, turning their Tesla into a mobile advertisement. While digital billboards on vehicles aren’t a new concept, integrating one seamlessly into a car’s front bumper is an industry first.

The bumpers will most likely be available only for the pre-facelifted Model Y and require a custom fit. However, EVision has hinted at future compatibility with other Tesla models and even non-Tesla EVs.

As for pricing, the LED bumper is expected to cost between $2,000 and $3,000, with installation taking approximately three hours.

While the visual appeal and customization options are clear selling points, some practical concerns remain.

• Durability: The bumper sits at the front of the vehicle, exposing it to road debris, weather conditions, and minor impacts. EVision has yet to confirm how the screen is protected against scratches and wear
• Legal considerations: Regulations regarding illuminated vehicle displays vary by state and country. While some areas might allow them, others may consider them a distraction or even prohibit using animated graphics. Tesla owners interested in the LED bumper should check local laws before installation
• Driver distraction: With a constantly changing digital display, there’s the potential for other drivers to be distracted. While EVision claims that brightness and refresh rates are optimized for safety, it’s an aspect that may raise concerns on the road

At the end of the day, EVision’s LED bumper is all about self-expression. It’s bold, flashy, and not subtle. If you love making your Tesla stand out even more, this is one of the most unique aftermarket mods to hit the EV world.

But if you’re more of a “less is more” Tesla purist, this might be a bit too much. Either way, one thing’s for sure—if you see a Model Y with a glowing Spider-Man swinging across the front bumper, you’ll know exactly what’s going on.

What do you think? Cool innovation or just another unnecessary gadget? Would you install one on your Tesla?