Skechers Adds AirTag Slots to Kids’ Shoes for Easy Tracking
Published: July 31st, 2025.
Skechers has introduced a new line of children’s sneakers designed with a discreet built-in compartment for Apple’s AirTag, allowing parents to track their child’s shoes through the Find My app.
The Find My Skechers collection targets kids in toddler to early tween sizes and is marketed as a low-profile way to add peace of mind to everyday life. The AirTag slot is concealed beneath the heel, under the removable insole and a fabric liner, and a screw-secured plastic compartment keeps the tracker in place.
From the outside, the shoes look identical to standard Skechers styles with no branding, indicating the presence of any tracking technology. Skechers also says the materials won’t interfere with the Bluetooth signal AirTags rely on.
The concept has practical appeal for parents who are balancing independence with safety. The sneakers are washable and durable and priced between $52 and $58, which is a cost that undercuts many kids’ smartwatches or GPS-enabled wearables.
The idea is simple and unobtrusive for children too young to carry a phone or reliably wear other trackers. That said, the launch has also prompted discussion about how tracking fits into parenting today.
On the one hand, it’s easy to understand the draw. For parents worried about a child getting separated at the park, losing track of them in a crowded public space, or even leaving their shoes behind at school, having location data linked to something the child wears daily feels useful. There’s no need for the child to engage with a device or remember to keep something charged.
At the same time, the privacy conversation around AirTags remains ongoing. Apple has faced scrutiny over how the technology has been used, including reports of misuse for tracking individuals without their knowledge. The company has built in alerts and protections, such as notifying iPhone users when an unknown AirTag is traveling with them, but these safeguards vary in effectiveness depending on age and device access.
Many young children won’t have a phone to trigger those notifications, and older children who do may quickly realize they’re being tracked, raising concerns about consent and communication between parents and children.
Another potential issue is school policy. Some school districts have rules against smart devices, including AirTags, which are considered location-tracking tools. Because the Find My Skechers line doesn’t outwardly identify as a smart device, it could easily fly under the radar.
Still, parents may want to confirm whether their child’s school allows this kind of technology before sending them in.
It’s worth noting that Skechers does not position the feature as a way to track children directly. Official descriptions emphasize knowing where the shoes are, not the child. But the line between those two use cases is understandably thin.
The shoes themselves maintain the features Skechers is known for: mesh and synthetic uppers, adjustable straps, and the company’s air-cooled Goga Mat insoles. The design is lightweight and intended to feel like any other pair of Skechers, even with the tracker installed.
Overall, the Find My Skechers line lands at the intersection of practicality and surveillance, a tool that some parents find reassuring, and others may approach hesitantly. Like any tech-driven solution aimed at families, it opens the door to convenience and new conversations.