Labubu Fever: The Toy Turning Heads in 2025

The Origins of Labubu

Labubu was created in 2015 by Hong Kong-born artist Kasing Lung, inspired by Nordic folklore. The character is part of "The Monsters" series, featuring a mischievous yet endearing creature with bunny ears, a toothy grin, and a fuzzy exterior. In 2019, Pop Mart partnered with Lung to produce Labubu as part of their blind-box collectible offerings, propelling the character into mainstream popularity.

Founded in 2010, Pop Mart has revolutionized the designer toy industry with its blind-box model. The company operates over 530 stores and 2,490 vending machines worldwide, with significant growth in markets outside China. In 2024, Pop Mart reported a 375% increase in non-mainland revenue, highlighting its successful international expansion.

Pop Mart's collaborations with artists like Kasing Lung have been instrumental in creating unique characters that resonate globally. The company's focus on storytelling and emotional connection has set it apart in the competitive toy market.

Labubu’s Appeal

Central to Labubu's appeal is the "blind box" concept—a packaging strategy where buyers don't know which specific toy variant they're purchasing until it's opened. This element of surprise has fueled a collector's frenzy, with enthusiasts eager to complete sets or find rare editions. Pop Mart has released over 300 Labubu variations, each with unique themes, colors, and accessories, keeping the collector community engaged and excited.

Labubu's transition from toy to fashion accessory was catalyzed by high-profile endorsements. K-pop star Lisa of Blackpink was among the first celebrities to showcase Labubu, attaching it to her designer handbag. This trend quickly caught on, with figures like Rihanna and Dua Lipa following suit. The toy's unique aesthetic—combining cuteness with a touch of the grotesque—resonated with Gen Z's embrace of the "ugly-cute" trend, making Labubu a staple in contemporary fashion.

A Surge of Popularity

Labubu's popularity has led to sold-out releases and long queues at Pop Mart stores worldwide. In the UK, the demand was so intense that Pop Mart temporarily halted in-store sales due to safety concerns. The secondary market has seen rare Labubu figures reselling for up to £1,000, highlighting the toy's investment potential.

In the Middle East, Labubu has found a dedicated fanbase, with prices reaching up to $109 per piece. Pop Mart's expansion into the region underscores the brand's global ambitions and the universal appeal of its products.

Labubu's success reflects a broader trend of adults engaging with toys for nostalgia and self-expression. The character's blend of whimsy and edginess appeals to a generation seeking authenticity and individuality. As Pop Mart continues to innovate and expand, Labubu's influence is poised to grow, solidifying its status as both a cultural icon and a collector's treasure.

Alternatives to Labubu

With Labubu's soaring popularity, counterfeit versions like "Lafufu" have emerged. These knock-offs, often of inferior quality, have gained a cult following for their quirky imperfections. While some collectors appreciate Lafufu's unique charm, others caution against supporting counterfeit markets that can undermine original creators.

For those seeking alternatives, toys like Sonny Angel, Jellycat, and Crybaby offer similar collectible experiences. These brands provide a range of designs and themes, catering to diverse collector preferences.

In conclusion, Labubu's journey from a niche art toy to a global phenomenon is a testament to the power of design, storytelling, and community in shaping consumer trends. Whether as a fashion accessory, a collectible, or a symbol of personal expression, Labubu has captured hearts worldwide, marking a significant chapter in the world of designer toys.