Ford to Launch Affordable Mid-Size Electric Pickup by 2027

Instead of a single line where every car moves from start to finish, the assembly tree has three separate sections working simultaneously. One builds the front of the vehicle, another builds the rear, and the third prepares the structural battery, which also acts as the vehicle’s floor. 

These three sections meet at the end, reducing time, complexity, and the number of parts needed. 

Ford says this approach can make the process 15 percent faster while reducing parts by 20 percent and fasteners by 25 percent. It also makes life easier for workers by reducing awkward twisting and reaching.

This isn’t just a small upgrade in production. It is a full rethink of how they design and assemble vehicles. And it’s setting the stage for what comes next.

With this new platform and production system, Ford plans to launch a mid-size electric pickup in 2027, starting at about $30,000. That price point is rare in today’s EV market, especially for trucks.

The truck will be similar in size to the gas-powered Maverick on the outside but will have more passenger space than a Toyota RAV4 inside. It will comfortably seat five and have additional cargo space in both the truck bed and a front trunk. 

The battery will be a lithium iron phosphate design, chosen because it is more affordable, durable, and space-efficient than other battery types. The battery will form part of the truck’s floor, which improves stability and creates more cabin room.

Performance is also part of the plan. Ford is targeting a zero-to-sixty time of around 4.5 seconds, which puts it in the same range as their Mustang EcoBoost. It will also support over-the-air software updates, including features like their BlueCruise hands-free driving system.

The Universal EV Platform behind this truck has been designed to simplify everything. The wiring harness is 4,000 feet shorter and about 22 pounds lighter than the one used in the Mustang Mach-E. Fewer parts and lighter weight mean lower costs, and those savings can be passed on to buyers.

By building the truck at their Louisville Assembly Plant and producing the batteries at their BlueOval Battery Park in Michigan, Ford is keeping much of the supply chain in the United States. 

They are investing billions in upgrading facilities, adding new technology, and preparing for a broader range of vehicles built on the same platform.

For most people, the most significant barrier to getting into an electric vehicle is cost. Many EVs on the market are priced more like luxury cars, even when they’re meant for everyday use.

A starting price around $30,000 changes the conversation, especially for a practical, mid-size truck with real passenger and cargo space from Ford, a brand that has been building vehicles for over a century.

This also isn’t just about the truck itself. Ford’s new way of building vehicles could lower prices across more of their future models. 

If the system works as planned, it could mean more choices for affordable EVs that don’t feel stripped down or compromised.

This truck could be a turning point for someone who needs a capable vehicle but doesn’t want to deal with gas prices. 

Also, if you’re not ready for an EV yet, the changes Ford is making in manufacturing could influence the whole industry, shaping the kinds of vehicles and prices you see in showrooms in the next few years.