Costco’s ‘Apocalypse’ Bucket: 25-Year Meal Kit Goes Viral
Published: July 23rd, 2024.
Uncertainty is the only certainty, and Costco has emerged as the unexpected hero of the apocalypse. Yes, you heard that right! The retail giant is now selling what shoppers are dubbing the ‘apocalypse’ bucket—a mammoth Readywise Emergency Food Bucket featuring 150 freeze-dried and dehydrated meal servings lasting up to 25 years. Priced at $79.99, this out-of-this-world product has taken the internet by storm. Let’s dive into the deliciously bizarre details!
Imagine this: the world as we know it has ended. Society is in ruins, and you’re huddled in your basement, but wait—what’s that aroma? Could it be teriyaki rice? Tomato basil soup? Yes, it is! Thanks to Costco’s emergency bucket, your apocalyptic dining experience is nothing short of gourmet. This bucket of survival delights includes:
- Teriyaki Rice
- Tomato Basil Soup
- Pasta Alfredo
- Cheesy Macaroni
- Apple Cinnamon Cereal
With 25,280 calories packed into this bucket, you’re surviving and thriving!
The internet, predictably, had a field day with this. Cookbook author Jeffrey Eisner sparked the frenzy by posting an Instagram video showcasing the bucket. “They have buckets that they’re just calling emergency food supply,” Eisner exclaimed. “I guess this is for when the apocalypse hits, which could be any time now?”
His humorous take struck a chord, with comments ranging from “Does Costco know something?” to “If there’s no wine, I don’t want it!” The idea of hunkering down with a gourmet meal bucket has amused and intrigued the masses.
Costco describes this bucket as more than just food; it’s a lifeline in a world full of uncertainties. “In a world where unpredictability has become a constant, our assortment takes on a vital role in emergency preparedness,” the description reads. Whether it’s a sudden onset of severe weather, unexpected job transitions, or even food shortages, having a reliable source of sustenance becomes a game-changer.
While the bucket is perfect for doomsday preppers, it’s also incredibly versatile. Some Instagram users pointed out its potential for non-apocalyptic emergencies, like hurricane season or camping trips. One user aptly noted, “Perfect for hurricane season,” while another said, “People use these for camping.”
Then, there’s the tongue-in-cheek commentary about the logistics of using the bucket during an actual apocalypse. “If the apocalypse comes, where are you getting fresh water to prepare these dried meals?” asked a skeptical viewer. That's a fair point, but if you’re prepping for doomsday, surely you have a plan for that, too!
Costco’s emergency food bucket isn’t just a gimmick. It’s part of a broader trend of more Americans taking disaster preparedness seriously. According to a 2023 FEMA survey, 51% of Americans believe they are prepared for a disaster, with 57% having taken three or more actions to prepare within the last year. This includes assembling or updating supplies, like the ones found in Costco’s bucket.
Amid the viral sensation of the apocalypse bucket, Costco announced a price hike for its memberships on July 10. Starting September 1, the Gold Star annual membership fee will increase by $60 to $65, while the Executive membership will increase by $120 to $130 annually. This is the first price hike in seven years, proving that even in times of preparation for the end of the world, inflation doesn’t take a break.
In a nutshell, Costco’s ‘apocalypse’ bucket is the practical and surprisingly comforting product we didn’t know we needed. It’s a testament to how preparedness can be both essential and oddly amusing. So whether you’re a doomsday prepper, a curious shopper, or someone who simply enjoys a good internet trend, this bucket has something for everyone. Remember to stock up on fresh water and maybe a bottle of wine to truly enjoy your apocalypse feast.