Beyoncé Announces Cowboy Carter Tour via Netflix
Published On: February 2, 2025.
In a surprising announcement, Beyoncé revealed her upcoming Cowboy Carter tour through a sneaky addition to her Netflix special, "Beyoncé Bowl." The special, which features her Christmas Day halftime performance at the Ravens-Texans NFL game, concluded with a brief clip showcasing an image of Beyoncé, followed by the tour's title displayed prominently as her song "Sweet Honey Buckiin’" played in the background. The clip was added to the end of the special without an official announcement, as fans discovered the news while rewatching the performance and sharing the clip on social media.
The Cowboy Carter tour is set to promote Beyoncé's latest album, “Cowboy Carter.” The album has been praised for its genre-blending tracks and has garnered multiple Grammy nominations, including Album of the Year, Record of the Year, and Best Country Album. Cowboy Carter features collaborations with artists such as Miley Cyrus, Dolly Parton, and Shaboozey, highlighting Beyoncé's versatility and willingness to explore new musical territories and merge genres such as country, pop, hip-hop, rap, and R&B.
This innovative method of announcing a tour underscores Beyoncé's evolving partnership with Netflix. In 2019, Beyoncé entered into a major partnership with Netflix, signing a $60 million deal to produce three exclusive projects. The first was "Homecoming: A Film by Beyoncé," a documentary that provided an intimate look at her historic 2018 Coachella performance. The second project under this deal was her 2024 NFL Christmas Day Halftime Show, which Netflix streamed live during the Baltimore Ravens vs. Houston Texans game.
Beyoncé's announcement of the "Cowboy Carter Tour" was initially scheduled for January 14, 2025. However, due to the devastating wildfires in Los Angeles, she chose to postpone the reveal out of respect for those affected. In a statement on Instagram, Beyoncé expressed her condolences to the victims and gratitude to the first responders, stating, "The January 14th announcement will be postponed to a later date due to the devastation caused by the ongoing wildfires around areas of Los Angeles." She also encouraged support for relief efforts through her BeyGOOD Foundation, which pledged $2.5 million to assist affected families and communities.
Beyoncé’s devoted fanbase, the Beyhive, got a taste of what’s to come from the Cowboy Carter Tour during her recent halftime performance, which drew record-breaking viewership numbers. Live viewers in the United States peaked at 27 million during the show, making it the most-watched Christmas Day NFL game since 2001. Within ten days, nearly 50 million Netflix users had watched the standalone "Beyoncé Bowl" special.
Given Beyoncé’s record-breaking tour history and the overwhelming success of Cowboy Carter, demand for tickets is expected to be extremely high. While specific dates and locations for the tour have yet to be announced, the Beyhive is buzzing to experience Beyoncé in her country era. The tour is expected to feature a mix of her classic hits and new tracks from "Cowboy Carter” such as Texas Hold ‘Em, Bodyguard, II Most Wanted, and Tyrant.
In the meantime, fans can revisit the "Beyoncé Bowl" special on Netflix to relive the electrifying performance and get a glimpse of what's to come in the Cowboy Carter tour. Can’t watch “Beyoncé Bowl” in your country? Use a VPN to bypass geo-restrictions!