Amazon Brushing Scam: What It Is & How to Protect Yourself
Published: August 21st, 2024
The Amazon brushing scam is a growing concern for online shoppers, and understanding how it works is crucial for protecting yourself. Brushing is a deceptive tactic used by some sellers to boost their product rankings on eCommerce platforms like Amazon. It involves sending unsolicited packages to unsuspecting consumers, who then appear as “verified buyers” of the product, allowing the seller to post fake positive reviews. While receiving unexpected packages might seem harmless, it can indicate a larger issue, such as the misuse of your personal information.
How the scam works
In a typical brushing scam, a seller creates a fake Amazon account linked to your real name and address. They then purchase their own products and send them to you. Once the package is delivered, the seller can post a verified review under your name, artificially inflating their product’s rating. This fraudulent activity not only misleads potential buyers but also raises concerns about the security of your personal data.
One of the most alarming aspects of the brushing scam is the potential misuse of your personal information. If a seller has your address, it’s possible they could have access to other sensitive details as well. This could lead to identity theft or other forms of fraud. Additionally, the presence of unauthorized accounts in your name on Amazon or other e-commerce platforms can have long-term implications, such as unauthorized purchases or damage to your online reputation.
What to do if you receive unsolicited packages
If you receive a package you did not order, it’s essential to take action. First, check your Amazon account to ensure no unauthorized purchases have been made. Next, report the incident to Amazon through their customer service. You can also file a report with the Better Business Bureau (BBB) to document the issue. The BBB has issued warnings about the brushing scam, highlighting the importance of awareness and prompt reporting to prevent further misuse of your information.
To protect yourself from becoming a victim of a brushing scam, follow these steps:
- Monitor your accounts: Regularly check your Amazon and other online shopping accounts for unauthorized activity. Set up alerts to notify you of any unusual purchases
- Secure your personal information: Be cautious about sharing your personal details online. Use strong, unique passwords for your accounts and enable two-factor authentication when possible
- Report suspicious activity: If you receive unsolicited packages or notice any unauthorized activity, report it immediately to Amazon and the BBB. Documenting the incident can help prevent further issues and assist in any investigations
- Dispose of unsolicited items: There is no obligation to return unsolicited items. However, it’s a good practice to dispose of them properly to avoid any potential misuse
The Amazon brushing scam is more than just a nuisance; it’s a sign that your personal information may have been compromised. By staying vigilant and taking proactive steps to secure your information, you can protect yourself from potential risks.