Apptivo CRM vs Freshsales Suite

Founded in 2009 and headquartered in Fremont, California, Apptivo is a leading provider of cloud-based CRM and marketing management solutions tailored to businesses of all sizes, with a particular focus on small and mid-sized enterprises. They offer an integrated suite of tools that includes CRM, project management, invoicing, field service, and marketing automation, all designed to work seamlessly together. One of their standout features is the high level of customization, allowing businesses to tailor the platform to their specific needs and workflows. The software supports robust compliance with industry standards such as GDPR, ensuring data security and regulatory adherence. They also provide a versatile project management module that includes task tracking, time management, and collaboration tools, making it a comprehensive solution for managing various business functions. Explore more about how Apptivo might the solution for your business operational needs in this review.

Freshworks, founded in 2010 in Chennai, India, and headquartered in San Mateo, California, has rapidly become a global leader in cloud-based SaaS. Specializing in customer relationship management (CRM), Freshworks offers an array of solutions designed to cater to various business needs. Their product, Freshsales Suite, integrates sales and marketing capabilities into a unified platform, providing businesses with a comprehensive tool to manage customer relationships effectively. Freshsales Suite stands out with advanced customization options, robust automation tools, and intuitive pipeline management. Features such as customizable contact lifecycle stages, multi-currency and multi-language support, and custom modules enhance the platform’s versatility. Additionally, the inclusion of Freddy AI offers valuable insights for lead generation and deal management, helping businesses prioritize and engage with the most promising prospects. Freshworks has earned industry recognition, including being listed as a “Visionary” in the Gartner Magic Quadrant for CRM Customer Engagement Centers. Despite not having Better Business Bureau (BBB) accreditation, Freshworks maintains an A+ rating, reflecting their commitment to customer satisfaction. This review delves into the specific features and benefits of Freshsales Suite, showcasing how they can streamline business processes and boost productivity.