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How Your CRM Software Helps You Overcome Marketing Challenges

How Your CRM Software Helps You Overcome Marketing ChallengesHow Your CRM Software Helps You Overcome Marketing Challenges


All companies are bound to face challenges, especially when it comes to marketing. This is why it is important your business stays on top of doing everything that it can in order to face and overcome these challenges. One of the most essential things you can do to ensure this is to get good customer relationship management (CRM) software.

Companies with no CRM software, or CRM software that is not very competent, tend to face immense challenges in the marketing world. If a business does not have a good relationship with its customers, then it would not know how to retain them in order to create a loyal consumer base. Another issue is knowing your audience; if a business does not have a target recipient in mind, then any marketing strategy is bound to fail.

So, it is important to install a CRM software that is feature-rich (such as the ones on the list of recommendations below) in order to solve all of your problems and overcome any marketing challenges you may have to face. Below you will find some of the ways on how your CRM software can help you overcome marketing challenges.

How Your CRM Software Can Help You Overcome Marketing Challenges

Here are some of the most noticeable ways a CRM can improve your business and help you face certain marketing challenges.

Better customer ratings and overall satisfaction

It is pretty obvious that almost every business base needs to be customer-centric. The standard of how successful a company is can easily be measured by how satisfied its customers are. By creating a good relationship with your customers, you will create a situation where everybody is happy and wholly satisfied. So, by being in this win-win situation, you will minimize the number of problems in marketing by simply retaining loyal customers and ensuring their satisfaction.

Businesses tend to face challenges with retaining customers due to a low customer approval rate. This definitely affects any future marketing strategies. Businesses also lay off work with other businesses for similar reasons. A healthy CRM software can easily fix a lot of these problems and help you face and overcome such challenges easily.

In other words, to guarantee the highest ratings and the most success for your business, a functioning Customer Relationship Management (CRM) System is a necessity.

Highly accurate insights

CRM software is made to gather info on consumer trends and the like. If you and your business generally tend to have an idea of what the people want, then you may have a clearer idea of how to market it and provide it to them.

With CRM software, it is more than easy to get highly accurate insights on such trends. The software is designed to gather and load important insights on consumers in order to have a better understanding of them. Info on current and possible customers is accounted for and collected. This info can include:

  • Who the consumers are (including personal and cultural data)
  • What kind of services your customers will require
  • Consumer background checks or customer history
  • Trends in customer’s consumer history
  • Commercial and payment preferences, and so on

There are a lot of benefits in store for businesses that know their customers and understand their audience clearly. When you can, as a business, offer customized and highly accommodating solutions to your current customers, you are definitely on your way towards solving all of your marketing problems. With a CRM system installed, all of this is possible and more.

More accurate target audience aim

A really good CRM software system can easily computerize all of the current marketing trends and correlate them to what your audience wants in a specifically and personally designed niche algorithm for them. In order to do this without taking time away from other important activities, a CRM is the solution for you.

If a business cannot reach a certain demographic that they are aiming for, then any marketing campaign would be a huge waste of money. This is because the people they are trying to reach, and sell to, will not be seeing the ads. It is crucial then to get software that can fix this problem. With this solution at hand, you do not need to be concerned about the hassle of certain tasks overflowing your workload.

It is very important to know and understand what your business needs in order to find the perfect and most fitting CRM software that suits you the best. Below you will find some of the best recommendations out there.

Recommended CRM Software

This section is provided in order to help you find the most convenient and fitting CRM system for your business. Now that we have mentioned the most important ways a CRM software system can help you in overcome the marketing challenges you may face, here are some of the best CRM software options provided below. Keep in mind, however, that these are only some of the available choices. All of their features, plans, and prices are taken into consideration.


The CRM software we suggest you look at first is CRM. It is, without a doubt, one of the best CRM software. It is also guaranteed to help you solve countless marketing problems as well as improve your company overall. In addition to this, it has excellent features as well as very user-friendly tools.

Here are some of the features CRM has:
  • Exportable contact database
  • Customization
  • Total visibility
  • Mobile-optimized
  • Constant monitoring
  • Open API
  • Lead/Pipeline management
  • Tracks prospects, clients & deals
  • Consolidated contact information gives five different options for plans. You can be sure to find one that suits you and your budget. 

Here are the five different plans provided by CRM:

The Individual plan

This plan is free and perfect for a limited budget. It comes with core features and 500 MB for file storage.

The Basic plan: $8/user/month

The Basic plan build on top of the individual plan. It also comes with a wide range of extra features such as contact and deal management. This plan includes 5 GB of file storage.

 The Standard plan: $10/user/month

In addition to all of the features in the previous two plans, the Standard plan includes great features such as calendar view, sales analysis. This plan includes 20 GB designed for file storage.

The Pro plan: $16/user/month

Adding onto everything in the plans above, the Pro plan has everything from customized notifications to time tracking to workflow automation. this plan comes with 100 GB for file storage.

The Enterprise plan: Quote-based

The Enterprise plan is the most feature-rich plan. It contains all of the features mentioned above in the other cheaper plans but comes with much more as well. This plan is specifically designed for big enterprises and it comes with benefits to help bigger companies. This plan also includes 1000 GB of file storage.

You may also request a 14-day free trial for all of the plans mentioned above.

Read our full CRM review to know more.

2. Zendesk

Our second recommendation is Zendesk CRM. It is yet another great option to look at. Here are some of the features provided by Zendesk below:

 Zendesk CRM features:
  • Sales email intelligence
  • Native dialer
  • Integrations and API
  • Sales prospecting
  • Sales reporting and analytics
  • Mobile CRM
Plans offered by Zendesk include:
  1. Sell Team plan: $19/user/month, billed annually

This plan includes the most basic features you could ask for. Such features include a custom sales pipeline, built-in call recording, mobile CRM, applications, and more!

  1. Sell Professional: $49/user/month, billed annually

With the Sell professional plan, you can get features all of the features from the Sell Team plan and more. These additional features include benefits such as personalized bulk emailing, endless templates for email, and even advanced call analytics.

  1. Sell Enterprise: $99/user/month, billed annually

The Sell Enterprise plan comes with all of the previously mentioned features from the two plans mentioned above as well as a product catalog, load or deal scoring, work automation, and customizable notifications.

  1. Sell Elite: $199/user/month

Sell Elite has all of the features in the other plans as well as extra benefits designed for an elite experience. These extra features include open API, advanced sales insight reports, and insight reports.

Read our full Zendesk CRM review to know everything it can offer your business.

3. Salesforce

Salesforce is another great option for CRM software. It allows you to access customer data from a single source. It is very customizable and is designed to help in generating leads. It is also a cloud-based system that has a mobile app to increase management accessibility wherever you are.

The clouds that are offered by Salesforce are:

1. Sales Cloud | Starts at $25/month

The price of this cloud begins at $25 for the Essential tier, $75 for professional, $150 for Enterprise, and $300 for Unlimited.

2. Service Cloud | Starts at $25/month

The Service Cloud offers Essential, Professional, Enterprise, and Unlimited tiers with the same pricing from $25 to $300.

3. Marketing Cloud | Starting at $400/month

For $400 a month you can be sure to get the worth of your money. Some of the studios available in this cloud are Email studio, advertising studio, and Social studio. You can also integrate third-party apps to make the process of marketing even more effective.

4. Commercial Cloud | Quote based

The Commercial Cloud supports online shopping. Any business can create a seamless online shopping experience now with this CRM service. If you want to know the price of this cloud, you will have to contact the Salesforce team directly in order to get a quote.

Read our full Salesforce CRM review to know more about which features come with which plans.

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