Landing Page Explained: What Is and How to Make One

The digital world has witnessed huge growth fueled by the Covid-19 pandemic and subsequent curfew in the last two years. It is fair to say that shops are moving residence into the digital world, and by extension, digital marketing is gaining foot. Take, for example, Amazon, which grew considerably during this period. This shows how now is a better time than any to start your online shop/website. A major part of online marketing is the landing page.

In this article, we will explain what makes a landing page so important for digital marketing and how you can easily create one using a website builder in a few simple steps.

What Is a Landing Page?

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A landing page is a marketing tool where a standalone page for your website is made for the sole purpose of "conversion." A conversion is when a visitor to your website does the desired action, which in many cases involves making a purchase.

The landing page will almost always contain a call to action button (CTA) with the purpose of promoting your goal, whether that is subscribing to a service, making a purchase, or creating an account.

A landing page will often be optimized for search engine optimization (SEO) purposes as it is made to appeal and make a profit. Many find it difficult to differentiate between a home page, but the difference can be seen in the page extensions as a landing page will only have the most necessary and relevant links going out from the page.

On the other hand, a home page will often have an about, contact us, store page with all products on display, and possibly a gallery page, which is much more than what a landing page includes. In addition, a home page will include a heater and a footer, while a landing page won't.

Keep in mind that a landing page can be set to be your website's home page in certain situations.

So what makes a landing page good or bad? Here are a few features that indicate your landing page's potential:

1. Clear and direct-to-the-point CTAs.

2. Appealing color schemes and design.

3. The use of visual data, including images, videos, and graphs.

4. Clean, clear, and concise text.

5. Great user experience features (UX).

6. No exit links (links that lead users away from your landing page).

Steps to Create a Landing Page

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Creating a landing page is easy, but there are two ways to create it, which include creating it from scratch or creating it using a pre-existing template. In general, the process is very similar between different website builders.

For the purpose of this tutorial, we will be using Wix's website builder to showcase the process. Step to create your landing page using the two methods include:

 

1. Creating a landing page from scratch

There are a few advantages to creating your landing page from scratch, which include the higher versatility.

To create a landing page from scratch:

• Open your Wix editor page.
• Click the "Pages" section on the left side of your editor.
• Click on the "+ Add Page" at the bottom of the panel.
• Click on the "+ Blank Page" at the top left.
• Type the page name, for example, "Cat Toys!"
• Click "Done."
• Click the "Show More" icon on the page in the list.
• Click on "Settings."
• Click on the "Layouts" tab.
• Select the "No Header & Footer option."

(Optional) Make the landing page your site's homepage:
Click the Page Info tab.
Click "Set next to Make this your homepage?" and you should be done.

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2. Creating a landing page using a pre-existing template

Using a pre-existing template will save you a lot of time and effort in your page creation process as it cuts down on many steps. However, relative to creating your page from scratch, you will have a limited number of options.

The steps to create your landing page using a template are:

• Open your Wix editor page.
• Click the "Pages" section on the left side of your editor.
• Click on the "+ Add Page" at the bottom of the panel.
• Click "Landing Page" from the menu on the left.
• Hover over your chosen page and click "Add Page."
• Type the name for the page in the field.
• Click "Done."
• Click the "Show More" icon on the page in the list.
• Click "Settings."
• Click the "Layouts" tab.
• Select "No Header & Footer."

(Optional) Make the landing page your site's homepage:
Click the Page Info tab.
Click "Set next to Make this your homepage?" and you should be done.

Our Top Website Builder Recommendations

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Among the website builders that we have tested, we found a few that are easier to use and create your website of choice for your future success. Of course, you'll find that different website builders excel at different functionalities.

Our list of top website builders include:

1. Wix

Wix might not be the cheapest website builder out there, but it sure has a lot of top-tier qualities. Wix offers add-ons that can save you later. Another reason is the affordable prices compared to what you get with all plans.

First of all, Wix is a website builder for all users; it is a great solution for blogs, personal websites, businesses, online stores, etc. Whatever your purpose is, Wix has a plan for it.

If you are a beginner with no idea about coding, Wix has its own ADI building; all you need to do is to answer a few questions and integrate your social media accounts, then Wix AI building will design your website for you. Afterward, you can edit whatever you want, but this tool will save you a lot of effort and time.

Also, Wix has many applications for special fields, like Wix Shoutout for marketing campaigns, Wix blog, Wix restaurant, Wix Pro Gallery, Wix Video, and many more.

Let's see the plans:

 

No matter what plan you choose, you can benefit from free web hosting and a 14-day money-back guarantee.
 

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2. Weebly

If you are looking for an affordable website builder that is great for small businesses and online stores, Weebly is what you need. It has more than 50 million customers and offers plans that are packed with many features.

What you will get for free with all plans:

• A free SSL certificate.
• 500 MB storage
• SEO (Search Engine Optimization)
• Contact form
• Chat and email support
• Weebly branding domain

This is not everything. Weebly has a user-friendly interface with easy-to-use building tools and straightforward orders and sections. A drag and drop editor is there to make it all easy for you; add images, boxes, text, and more with zero effort.

In terms of security, you can depend on Weebly. Besides the free SSL certificate, you will get DDoS protection and a password manager.

Take a look at Weebly's plans:
 

 

You also have a 30-day money-back guarantee to try and judge.
 

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3. Shopify

Shopify is more of an e-commerce expert if it is an e-commerce website that you're trying to make then Shopify might be your best bet, as it is one of the most infamous e-commerce store builders out there.

Shopify provides the following features with all its plans:

• A free SSL certificate.
• 2 step verification login
• SEO (Search Engine Optimization)
• Contact form
• Chat and email support

Shopify's premium plans include:

Although Shopify doesn't have a money-back guarantee, they provide a 14-day free trial to try out their services.
 

Get Your Discount On Shopify Today!