Avast: Shield Your Data & Prevent Identity Theft

Company Overview

Avast is a global cybersecurity company headquartered in Prague, Czech Republic. They were founded in 1988 and have since become a major player in consumer and small-business antivirus protection. Their services are tailored to individuals, families, and small businesses seeking straightforward digital security across Windows, macOS, Android, and iOS devices. In 2022, they were officially acquired by NortonLifeLock (now Gen™), a move that expanded their reach and resources. Avast supports multiple languages and operates across more than 180 countries, with millions of users relying on their software for everyday protection.

As an antivirus provider, Avast offers a layered approach to security, combining traditional signature-based malware detection with AI-powered behavioral analysis. Their tools include malware scanning, phishing protection, a firewall, VPN options, and features like password management and privacy controls. Notably, they offer both a free antivirus version and paid tiers with expanded features. Independent lab tests from AV-Test show consistent high marks in protection, usability, and performance, while AV-Comparatives also ranks them well for real-world protection and malware detection. Avast generally passes the EICAR test file check, effectively blocking test threats as expected of major providers.

Avast has earned recognition in the cybersecurity space, regularly appearing in top antivirus software lists and receiving praise for their feature-rich free version. While they do not maintain a Better Business Bureau (BBB) rating due to their international scope, they’ve been acknowledged by independent testers and have maintained a strong presence in consumer cybersecurity rankings. Their acquisition by NortonLifeLock raised some questions among users, but they remain a distinct product line with continued development and support.

Features & Services

• Core antivirus scanner: Detects and removes malware, spyware, and viruses using a combination of signature-based and behavioral detection methods
• Real-time protection: Continuously monitors files, applications, and network activity to stop threats as they occur, rather than only during scheduled scans
• Smart Scan: Runs a multi-purpose check for malware, outdated software, unsafe settings, browser threats, and network issues in a single streamlined process
• Ransomware Shield: Blocks unauthorized applications from accessing and modifying protected files, helping to prevent data from being encrypted by ransomware
• Web Shield: Scans websites and downloads in real-time to block access to known phishing sites and unsafe content
• Email Shield: Scans both incoming and outgoing emails for malicious attachments, links, and phishing content, working with major email clients
• Wifi inspector: Checks for vulnerabilities in home and public Wi-Fi networks, such as weak passwords or open ports that could be exploited by attackers
• Firewall: Provides a customizable barrier between the device and external threats by monitoring and controlling network traffic
• Behavior Shield: Monitors applications for suspicious behavior to detect zero-day threats and advanced malware that signature-based methods might miss
• Sandbox: Allows users to run suspicious files in a safe, isolated environment without risking the rest of their system
• Real Site: Prevents DNS hijacking and ensures users are directed to legitimate websites rather than fake ones designed to steal information
• Data Shredder (Premium only): Permanently deletes sensitive files so they can’t be recovered with forensic tools
• Password protection: Secures stored login credentials in browsers and warns if unauthorized applications attempt to access them
• Browser cleanup: Removes unwanted toolbars, extensions, and adware that may slow down browser performance or collect data
• Do Not Disturb mode: Mutes notifications while gaming, watching movies, or using full-screen applications to reduce distractions
• Software updater: Checks for outdated software on your system and helps install updates to reduce vulnerabilities
• SecureLine VPN (available in bundles or separately): Encrypts online activity, hides IP addresses, and allows anonymous browsing
• Avast Cleanup Premium (optional add-on): Optimizes PC performance by removing junk files, clearing browser caches, and improving system speed
• AntiTrack (optional add-on): Helps stop advertisers and websites from tracking online behavior and building digital profiles

Avast packages many of these features into different product tiers, with core protections included in the free version and advanced tools bundled into premium plans or offered as separate add-ons.

Plans & Prices

Avast offers several antivirus plans with tiered pricing based on features and the number of devices covered. Their core antivirus product is free, while advanced protection and performance tools are available through paid plans. Here is a list of their plans:

• Avast Free Antivirus (free): Includes essential protection like malware scanning, real-time threat detection, ransomware shielding, and Wi-Fi security. It’s suitable for users who need basic coverage without extra tools
• Avast Premium Security (starts at $39.99/year for 1 device, $49.99/year for 10 devices): Adds advanced firewall protection, real site verification, sandboxing, and phishing protection. This plan is ideal for users looking for broader protection against more sophisticated threats
• Avast One Individual (starts at $50.28/year for 5 devices): Combines antivirus protection with privacy and performance tools, including VPN access, device cleanup, and identity monitoring. It’s designed for users who want all-in-one security
• Avast One Family (starts at $69.48/year for 6 accounts across 30 devices): Offers the same features as the Individual plan but extends protection to multiple users and devices under one account—ideal for households

Many additional services, like SecureLine VPN, AntiTrack, and Cleanup Premium, can be purchased as separate add-ons if not included in your chosen plan. These extras may cost between $20 to $60 per year depending on the service and number of devices.

Plans can be customized to a degree, primarily by selecting the number of devices you want to cover. While Avast doesn’t use a quote-based model, some bundled offers and pricing discounts are often available for new users or during seasonal promotions.

Advantages

• Antivirus protection with essential features built-in: Avast stands out by offering a permanently free antivirus plan that includes core tools like real-time malware scanning, phishing protection, and Wi-Fi security. This isn’t a limited-time trial or watered-down version—users get actual ongoing protection without paying. It’s a solid option for anyone who wants baseline security without committing to a subscription
• Smart Scan that checks for threats, and performance issues: Avast’s Smart Scan goes beyond typical virus scans by combining malware detection with system health checks. It looks for outdated apps, weak settings, and browser threats in one streamlined scan. This saves users from running multiple tools and makes it easier to keep both their device and software secure and efficient
• Built-in firewall and sandbox for safer online activity: With features like a customizable firewall and a sandbox environment for running suspicious files, Avast offers tools that many antivirus programs reserve for higher tiers or separate apps. These features add an extra safety net, letting users test unknown files without risking their system, and giving more control over incoming and outgoing network activity
• Behavior Shield for detecting unknown, real-time threats: Avast uses behavioral analysis to monitor app activity and catch zero-day threats or unusual behavior, not just known malware. This helps protect users from brand-new threats that haven’t made it into standard virus definition databases yet—an important defense layer for anyone who downloads files or apps frequently
• Protection across multiple platforms and devices: Avast supports Windows, macOS, Android, and iOS, offering tailored security tools for each system. Users with a mix of devices can manage everything under one plan, making it a convenient option for households or individuals juggling multiple platforms
• Privacy tools included in security bundles: Some Avast plans come with tools like VPN access, AntiTrack, and identity monitoring, giving users more than just malware defense. These additions help protect personal data from being tracked or leaked, making Avast appealing for anyone concerned about digital privacy as well as security
• Flexible plans that scale with your needs: Avast allows users to start with a free plan and move up to premium options that cover multiple devices and accounts. Additional features like VPN or cleanup tools can be added on as needed. This modular approach helps users avoid overpaying and lets them build a security package that fits their actual usage

Disadvantages

• Frequent upgrade prompts and upselling in the free version: Avast’s free antivirus software often displays pop-ups and upgrade suggestions that encourage users to move to a paid plan or buy additional tools. While this helps highlight features users might benefit from, it can feel intrusive over time, especially for those simply looking for quiet, no-frills protection
• Some advanced features are locked behind multiple add-ons: While Avast offers a lot of tools, not all of them are included in the main premium plans. Features like VPN access, performance optimization, and AntiTrack often require separate purchases. This piecemeal pricing model can make the total cost higher than expected if users want a complete security suite
• Mixed results for performance impact on older systems: Although Avast scores well in protection tests, they have been noted to cause occasional slowdowns on older or less powerful computers—particularly during scans or when multiple features are active. For users with limited system resources, this may lead to slower boot times or lag when multitasking
• Data privacy concerns from past incidents: Avast has faced criticism in the past over data collection practices tied to their subsidiary, Jumpshot, which reportedly sold user browsing data. Although they have since shut down that operation, this history may still raise concerns for privacy-focused users who expect strict data handling policies from their security provider

Customer Experience

Avast Antivirus receives a wide range of feedback from users, reflecting both strong loyalty and significant concerns. On Trustpilot, Avast holds a 4.2 out of 5 rating, while on G2, they stand at 4.4 out of 5. Many long-term users praise their ease of use and reliability, though recent reviews also raise common complaints about aggressive upselling and unclear subscription terms.

Positive feedback

Many customers highlight Avast’s intuitive interface, effective malware protection, and dependable security features as top strengths. Users frequently praise the free antivirus software for delivering strong performance without draining system resources, especially for low-income users or those on older devices. Several reviews also note satisfaction with tools like the secure browser, quick scans, and system cleanup utilities, crediting them with improving device speed and blocking threats in real time. Long-time customers emphasize trust in Avast’s consistent performance and find the transition to premium plans straightforward when needed.

Critical feedback

Common complaints focus on Avast’s aggressive marketing tactics and excessive pop-up ads—even after users purchase a premium subscription. Many feel overwhelmed by constant notifications prompting them to buy add-ons or upgrade to services like Avast SecureLine VPN, sometimes for features they believed were already included. Others report difficulties with cancellation, poor refund handling, and confusing billing practices—particularly related to automatic renewals at higher post-trial prices. Technical frustrations such as slow VPN connections, delayed customer service, and account access issues were also noted, alongside concerns about unclear communication around what is actually included in each plan.

Proactive approach

Despite the criticism, Avast appears to respond to nearly all online complaints—often publicly—with direct links to manage pop-up settings and offers to escalate unresolved issues. They consistently invite users to continue the conversation via Facebook or Twitter support, and frequently apologize for confusion or inconvenience. While responses sometimes lean on templated language, Avast’s support team demonstrates a willingness to clarify concerns and guide customers toward resolution, indicating a structured and consistent approach to managing reputation.

Customer Support

Avast provides several customer support options to assist users with technical issues, billing questions, and general product guidance. Their primary resource is the Avast Support Center, which features an extensive knowledge base with step-by-step articles on installation, activation, troubleshooting, and more. For users who need direct assistance, Avast offers a support contact form that allows customers to submit detailed inquiries and receive email responses from their support team.

Phone support is also available, particularly for technical issues that require immediate attention. U.S. users can call Avast’s Premium Tech Support line at +1 844 973 3072, while international users can find local numbers on the Avast Premium Tech Support page. This premium service includes 24/7 access to help with software setup, virus removal, and device performance concerns, though it comes at an additional cost.

Avast does not currently offer live chat support, which may be a drawback for users who prefer instant messaging options. However, the Avast Community Forum serves as an active platform where users can ask questions, exchange tips, and receive help from fellow users and moderators.

To help customers better understand their products and stay informed about digital threats, Avast also offers a variety of educational materials through the Avast Academy. This includes articles on online privacy, cybersecurity best practices, and how-to guides. Business users have access to tailored assistance via the Avast Business Help portal, which includes setup instructions, admin tools, and deployment support.

Conclusion

Avast stands out for offering a comprehensive suite of security tools that cater to a wide range of users—from casual browsers and gamers to remote workers and privacy-conscious consumers. With a flexible mix of free and premium offerings, Avast delivers essential protection through malware scanning, a secure browser, and smart optimization tools, while also including advanced options like ransomware shielding, a sandbox environment, and VPN support for more demanding users.

The company’s strengths lie in their Smart Scan feature that combines system cleanup and threat detection, real-time phishing and tracking protection, and the Behavioral Shield for catching zero-day threats. Customers particularly value their ease of use, reliable free version, and the ability to customize protection across multiple devices and operating systems. However, the user experience is often marred by persistent upselling, confusing product bundling, and difficulty managing renewals or refunds. Complaints commonly include aggressive pop-up marketing, unclear billing, and a lack of transparency in subscription terms.

We recommend you do your research before deciding on which antivirus tool is the best fit for your needs. To that end, we provide a variety of resources, including in-depth reviews of other top antivirus products and a comparison tool to help you weigh your options. Our blog is also full of useful articles on cybersecurity and related topics. By using these resources, you can find the right antivirus solution that matches your specific requirements and security concerns.